Training Business – Determining How Much to Charge For Your Training Services
If you’re in – or want to get into – the training business, you’re going to face the challenge of determining how much to charge for your training programs. It can be a frustrating and intimidating process. Keep in mind that professions like physicians and attorneys, and yes, even plumbers, have widely varying rates. The
- Published in Reputation Management
The Why And How Of Building B2B Brands
When we look back at the 2010’s, we’re going to remark that it was a decade largely driven by performance marketing. As an industry, we were obsessed with technology and automation. Endless options online allowed us to instrument and measure everything (though how many organizations actually took the time to draw conclusions from the data).
- Published in Brand Building
Five Email Deliverability Myths Debunked
Increasing email engagement is marketers’ top priority and challenge, but email deliverability issues can undermine engagement. Unsubscribe from these 5 email myths to increase email deliverability. Read the full article at MarketingProfs Source link
- Published in Email Marketing
Cracking the People Code | Nima Srinivasan | TEDxNirmaUniversity
Why do people think, believe and do what they do? Why do people often seem to defy logic? How can we get to a point where we even begin to understand each other? Crack the People Code has some answers. In this TEDx talk – Nima Srinivasan, an established Profiler and Culture Expert, provides a
- Published in Brand Building
Top 13 Books on Branding, Marketing, and Consumer Behavior
Little by little, the year comes to an end. It means that it’s high time to start summing up was done, analyze successful cases and lessons learned. It’s also time to search new sources of inspiration and insights which will encourage you for new, even more audacious endeavors. With this in mind, while searching for
- Published in Brand Building
Body Shop Acquisition Polarizes Corporate Reformists
For many corporate reformists and progressives, The Body Shop has been the poster child for corporate responsibility towards the environment, human rights and fair trade. L'Oreal, on the other hand, has represented the evil empire, and has been harshly criticized by The Body Shop founder Anita Roddick for animal testing and other unethical practices. So
- Published in Reputation Management
CES 2019: Truth, tech and the art of experience
For the past 55 years, CES is where companies, inventors, investors and industry opinion formers have come to learn about, launch and monetize the innovations that have shaped our lives and futures. More than just a ‘tech’ show, from the announcement of the VCR in 1970 to the showcasing of wearable tech in 2014, CES
- Published in Brand Building
Top 10 Benefits of Email Marketing
A study from Adobe estimates that millennials spend about 6.4 hours each day reading their emails. It’s not just millennials using email. Most people use email daily, and they check their inbox everywhere: while working out, eating, and even using the bathroom. Email marketing provides a reliable form of communication between your brand and your
- Published in Email Marketing
How employers are trying to drive Election Day turnout
At Cava and other companies across the country, Election Day will mean paid time off and ‘voting captains’ Source link
- Published in Leadership
“Make NO EXCUSES!” | Gary Vaynerchuk (@garyvee) | Top 10 Rules
Check out Gary’s Latest Books: * Crushing It!: https://amzn.to/2CKIKKZ * #AskGaryVee: https://amzn.to/2pVux5o * Jab, Jab, Jab, Right Hook: https://amzn.to/2PBfCsz * The Thank You Economy: https://amzn.to/2J0e5ts * Crush It!: https://amzn.to/2pU16AF ✎ Need motivation? Watch a Top Ten with #BelieveNation! Grab a snack and chew on today’s lessons from a man who went from being born in
- Published in Brand Building
Democratizing Human Digitization | Hao Li | TEDxHollywood
This talk was given at a local TEDx event, produced independently of the TED Conferences. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers
- Published in Brand Building
Imitating a logo found on a baseball hat legal?
I’m a web developer, and I’m interested in starting a brand based on progressive web applications. If you’re unfamiliar with the terminology, that’s okay. It’s pretty esoteric, but it ultimately means a way to make your websites and applications available to people offline. Think about a successful client going on a trip talking about your
- Published in Brand Building
How to Choose a B2B Marketing Agency that Can Evolve with Your Needs
B2B brands’ marketing departments are constantly evolving. Over the past 10 years, marketing teams have undergone a seismic shift to accommodate changing technology, millennial consumers and employees, and to breakdown silos between marketing and the rest of the business. To keep pace with the changing marketplace, many B2B brands are working to find the perfect
- Published in Latest Trends
If nothing else, AARP is persistent in promoting the value of the 50+
When I first became involved in the Ageing Business – a long, long time ago – AARP had been at it for years. And here they are today, still plugging away to make corporate America aware of the economic values of oldies. Tags: Dick Stroud aging population AARP statistics Facebook Like Google Plus One Linkedin
- Published in Marketing Strategies