Nielson Net Ratings reported in 2008 that YouTube has over 68 million unique visitors per month and has the 6th largest visitor audience in the U.S. (ahead of eBay, Amazon and Wikipedia). More than 2/3 of the U.S. population over the age of 25 has watched a YouTube video and 91% of users have purchased

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At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to

I run a small digital marketing business and nearly all of my clients are feeling the effects of Apple’s update. Tracking is getting tougher, and retargeting audiences are becoming less effective. Less conversion tracking means the algorithm has less data to optimize around, which is driving ROAS down. For some small businesses that operate on

American cinematographer Benjamin Gaskell explores how intentionality impacts execution and personal fulfillment in the creation of any work of art. Through his journey of mastery, Ben shares the tools that have allowed him to cultivate meaningful experiences, a sense of identity and purpose in the pursuit of his calling. Director of photography. Ben´s work ranges

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How the visual discovery platform is rethinking stories and influencers Please visit Marketing Land for the full article. Source link

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If you are looking for a way to work from home, and the idea of owning a portion of a home based business sounds good to you, then you might be interested in a career of Network Marketing. If you have some basic social skills, or are willing to face a learning curve in order

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9 Smart Apps to Stay Connected with Your Team and Coworkers written by Guest Post read more at Duct Tape Marketing Editor’s note: This post was originally published in July 2017 and has been revamped and updated for accuracy and comprehensiveness. There’s been a massive transition to remote work in the last few years —

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Color is an essential part of any advertising campaign as it conveys the right mood and allows potential customers to associate those emotions with your products or services. The proper color combination leads to the right emotions. Let us see how to deal with colors in advertising campaigns in the most efficient way. So you

People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it.  What is a good email click-through rate? This is a

Check out Evan’s new book, Built to Serve, at In today’s video, check out some of the best motivation from Ed Mylett! You’ll get expert advice on how to constantly improve yourself, persuade people, alter your beliefs, stop worrying what others think, always give your all, bring real value to people and more! ✎

Dr. Christal Sohl discusses her cutting-edge research on cancer metabolism using easily understood imagery and metaphors, while sharing the personal stories … source

I am looking for a book/books with which I can develop step by step a branding strategy for an already existing startup. About the startup. The startup benefits from a very sympathetic origin story. Therefore I think that a book in the direction could be very helpful. I have already done my own research and

Brand marketers stick to trust-building strategies forged in 2020’s fires, study finds 91 percent of brand marketers will keep focusing on the strategies aimed at building trust they developed in 2020 as a response to the pandemic, according to recently-released survey data of interest to digital marketers. Marketing Dive Ad Prices Forecast To Inflate 3%

A company that takes too much time to respond to a change in the business environment is susceptible to a shortfall of profits. Sometimes it may result in loss of market share due to a competitor already in the process of implementing the strategy which was being planned by the company. It may also happen

There is no secret to the fact that we live in the age of over-consumption. People are surrounded by so much noise — literally and figuratively. Needing to buy something as simple as toothpaste, people often get lost in myriads of offers: surrounded by ads everywhere they go. In order to catch people’s attention in

Social media isn’t just a place to share pictures of food and cat videos. Every educational institution can and should leverage social media to create an engaging community of students, parents, and alumni.  Social media strategies are at the heart of all our enrollment marketing programs. My school marketing agency, Kreative Webworks has been using

RETHINKING can cause uncertainty. Make us uncomfortable. Feel uneasy. It can threaten our identities. But rethinking can also help us find solutions to old problems, deepen our perspective, release us from inherited dogma and other people’s opinions, and understand how our closely held values relate and are applied to our changing environment. Adam Grant challenges

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