What does Facebooks new vision mean for FB brand owners?
I’m sure you’ve heard Zuckerbergs decision to gradually make the news feed obsolete and focus rather on private messaging, etc. I run a brand that has mainly gathered steam from FB feeds and engagement there, so im curious as to how other brand owners would take this move and what the longevity move might be
- Published in Brand Building
Ian Cleary – Social Media Marketing Lecturer at the Digital Marketing Institute
Ian Cleary is a lecturer in Social Media Marketing at the Digital Marketing Institute. source
- Published in Latest Trends
Introducing the Pharma Fast 50
PharmaTimes presents Alantra’s annual look at the fastest-growing pharma companies Source link
- Published in Healthcare & Pharmaceuticals
Employer Forcing Purchase Of Online Course Before Job?
Hey all, ​ This is a new one I’ve come across. I’ve been applying for Marketing roles in my city. One seemed very enticing – Start out in sales and get fully trained in marketing so you can transition to both in the company. ​ Receive shortlist email, invitation to watch webinar, at the end
- Published in Marketing Strategies
How to Close a Business Deal Successfully
A business deal is actually a transaction. Some transactions are very easy such as buying inventory with a fixed price but some transactions are very complicated. If you don’t do these transactions right, they may cost you a lot of money. Therefore, you should be careful about finding the middle ground. In order to do
- Published in Brand Building
Everything you Should Know About Email CTA and Adding Innovation to it
Whenever we ask our clients the objectives of their email campaigns, the responses are many and varied. Some say, “to sell the products”. Others say, “to provide information” or “to offer services”. All these purposes can be achieved by working on the following aspects: Always send an email with a strong purpose. Have an interesting
- Published in Email Marketing
How Big Companies Can (and do) Innovate Like a Start-Up
THE INNOVATION WE PRIZE at successful start-ups is a mindset that is brought into the start-up and not necessarily the inherent quality of every start-up. Innovation isn’t something that just happens; we create the conditions for it. Big organizations can innovate like small start-ups. In Creative Construction, Gary Pisano says that when big organizations fail
- Published in Leadership
Marketing Strategies – How can you make a common product unique? Ask Evan
http://www.evancarmichael.com/Masters/ – NEWEST VIDEO Like this video? Please give it a thumbs up below and/or leave a comment – Thank you!!! In this video I answer a question from one my readers who asked: “Good morning Evan Our company is very small and we intend expanding it into a mining sector, would you kindly advice
- Published in Brand Building
From Dodge to Diaspora | Michael Williams | TEDxLizardCreek
The “From Dodge to Diaspora” talk will delve into the academic, professional and historical experiences of a rural, native son whose belief in the value of the lived experience, cultural representation and visionary teaching took him on a transatlantic journey of personal discovery and professional enrichment. Williams will detail critical points of his travel, as
- Published in Brand Building
Branding for IT Industry
Authentic [brands](https://www.facebook.com/pixelsutra/photos/a.10153007698720123/10161552555920123/?type=3&theater) don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does… ​ ​ View Reddit by sonamlal1 – View Source
- Published in Brand Building
New report from MarTech Today: Enterprise Identity Resolution Platforms: A Marketer’s Guide
Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across channels and devices – has become critical to marketing success. US consumers are projected to own up to 13 connected or networked devices by 2021, according… Please visit Marketing Land for the full
- Published in Latest Trends
Benefits of Marketing through Digital Channels, TFM&A India 2013
Co-Founder & Director of the Digital Marketing Institute, Ian Dodson, describes the benefits of marketing through digital channels at the Technology for Marketing & Advertising conference in New Delhi, June 2013. source
- Published in Latest Trends
Amgen taps comedian Jay Leno for 'cholesterol 911' awareness push
Comedian and former late night host Jay Leno isn’t laughing about his cholesterol numbers. But he is using humor to get the message across in an awareness campaign with Amgen, maker of the PCSK9 drug Repatha, which focuses on the dangers of high cholesterol. Source link
- Published in Healthcare & Pharmaceuticals
Company to go Digital
Hey guys! I need some help as I would be suggesting the company to go digital to serve the local peoples. The company is basically a shop that sells different type of liquor/tobaccos/make-up products and such in the airport, but I would want to bring it into the digital platform just like Changi Airport or
- Published in Marketing Strategies
Goldman Sachs says it wants half of its entry-level recruits to be women
In a memo to employees, CEO David Solomon also outlined steps for boosting the number of women in Goldman’s senior ranks ahead of a deadline for reporting what could be another double-digit gender pay gap in Britain. Source link
- Published in Leadership
Steve Jobs' amazing marketing strategy – MUST WATCH
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple
- Published in Brand Building
The hidden power of pain | Xenia Tchoumi | TEDxHSG
Xenia Tchoumi is a digital fashion entrepreneur with a degree in economics. Through her speaking engagements, including a UN speech and two TEDx talks on women’s empowerment and how to overcome prejudice through the internet, she has highlighted the importance of advocacy for women’s rights. Xenia has seven million followers on social media. The Londoner
- Published in Brand Building