58% of consumers are willing to share their data
The Future Trends: A New World of Experience report is part of a wider DMA report series that explores the future trends of 2020. Collaborating with partners dotdigital, Collinson, Paragon, and Foresight Factory, the research comprises the responses of up to 4,000 individuals from various surveys conducted by the DMA. The report found that while
- Published in Email Marketing
30 Hacks for Bringing Joy to Your Job
STRESS is a given in our lives. Not all of it is bad. For most of us it comes and goes, but for about 25% of us, it is a severe and constant reality according to one NPR/Harvard study. Many are experiencing anxiety leading to burnout at increasingly higher rates. There is something we can
- Published in Leadership
10,000 Miles Of Planned Grit | Bassam Tarazi | TEDxSalem
Bassam Tarazi seeks discomfort, on purpose. In this funny and inspiring talk, Bassam takes us on the Mongol Rally: a 10,000-mile adventure from London to Ulaanbaatar, Mongolia, in the smallest car imaginable. Out there on the open and desolate road, Bassam unearthed insights into himself and how he sees the world, that is only gained
- Published in Brand Building
Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
The Entrepreneurial Code – Lessons Learned from a Failed Ivy League Entrepreneur
As a 21-year old college student at Wharton, the business school of the University of Pennsylvania, I embraced the ideals of entrepreneurship so whole-heartedly I started my own company. My classmates and I managed the company for two and a half years and it became our full time job after graduation. We wrote a business
- Published in Reputation Management
Ten Reasons You Need a Digital Marketing Strategy
To ensure that your Digital Marketing efforts bear fruit, you will have to chalk out a prioritised plan of activities. Although there are many companies who are getting effective results without a strategic approach and by using mainstream methods like social media sharing, email marketing, etc., they are also missing out on many opportunities and
- Published in Email Marketing
Now and Next: Launching a brand, Coronavirus, Hummer, The Valuable 500, and more
Now and Next is a dedicated feed of must-read business stories – curated and framed by Interbrand experts It’s never been easier to launch a brand According to The Economist, it has never been easier to launch a new brand, yet the world’s biggest brands appear to be getting stickier. This article assesses the advantages
- Published in Brand Building
My warning for Corona Beer as searches increase for “Coronavirus beer”
I shared my thoughts with Adweek about the increase in searches for “Corona virus beer” and similar searches seemingly connecting the recent Coronavirus outbreak with the beverage. Online reputation expert Andy Beal, however, said the outbreak is not a threat to the beer brand, as it’s more likely consumers are confused about how the virus
- Published in Reputation Management
Oscar-winning ‘Hair Love’ director calls attention to efforts to ban race-based hair discrimination
The CROWN Act, banning race-based discrimination hair discrimination, is being considered or has become law in at least 25 states. Source link
- Published in Leadership
Doing things differently | Nick Speakman | TEDxAstonUniversity
Nick is the Founder & Head of SPORF. A sports digital sports publishing brand with over 15 million fans. From creation in his University bedroom in 2012, to being today’s highest-followed digital sports publishing brand in the UK. Nick’s determination and creative mindset has allowed him to transform a hobby into an award-winning digital brand.
- Published in Brand Building