How Branding Benefits a Business
A brand is the unique identity that a company creates for its business. This brand identity plays a vital role in earning the trustworthiness among the clients to purchase the company’s product or service. Branding is an efficient and easy way to approach the client’s in a market place. It connects to your target audience
- Published in Marketing Strategies
Asking for advice to grow the social media channels for my clients who works as a psychotherapist, personal coach, & a counselor.
Hi, I’m looking for some advice. I work as a freelancer and I’ve this client for whom I create content & manage his social media. When I started, he didn’t know much and just wanted me to create posts on Canva using quotes, sayings, & tips. I also create short videos for him. That’s the
- Published in Marketing Strategies
How to Build Marketing Funnels with Email
You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your subscribers at every stage of their customer journey, you’re wasting your time. Thankfully, there’s a marketing tool that can help you figure out how
- Published in Email Marketing
LeadershipNow 140: September 2020 Compilation
Here are a selection of tweets from September 2020 that you don’t want to miss: Don’t Be A Wimp! Practical Tips On How To Overcome Obstacles by @LaRaeQuy Boss’s Tip of the Week: Your job is to help the team and the team members succeed from @wallybock Why the Best Leaders Ask For Help In
- Published in Leadership
The critical importance of youth advocacy | Lily Gardner | TEDxCorbin
Lily Gardner embodies a unique plethora of identities, rooted in her Appalachian roots, Jewish heritage, and urban exposures she’s had in life. Grounded in her experiences doing student advocacy work, Lily makes the case for a new view of students as thought leaders and shapers of their own future, especially in rural Eastern Kentucky, where
- Published in Brand Building
How is your current target group affected by campaigns directed to a new segment? Would the newly targeted campaign be actually effective attracting new segments? (need 5 min of your time)
Hey y’all, 👋 For my MSc thesis, I am running an experiment in which it is analyzed how campaigns can persuade new target groups for your brand, and how this affects the current target group. Could you spare 5 minutes of your time to help me? [https://uvafeb.eu.qualtrics.com/jfe/form/SV_8u0hFHE5VLoqKvr](https://uvafeb.eu.qualtrics.com/jfe/form/SV_8u0hFHE5VLoqKvr?fbclid=IwAR1Z5gZU04CDqvdyKu8k5thYerIpnwqpZ2llMQ3UWGqmz6IXJd-bc8iCk10) If something is not clear in my study,
- Published in Brand Building
Networking With a Consistent Brand
Networking and branding go hand in hand. A Champion Networker can utilize branding techniques to improve their image, gain clients and referrals and build relationships quickly. Companies and organizations have been using branding strategies for these similar purposes. These strategies have allowed them to dominate their competition and create business empires. Now, it is time
- Published in Marketing Strategies
Content Marketing Examples: The Best Company Blogs from Lesser-known Brands
These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit,
- Published in Marketing Strategies
The Social Dilemma- and why we should no longer throw money at social media
I saw the movie “the social dilemma”, and think its time for anyone in Marketing and Media to reconsider if we should keep spending money at social media, and if it is ethical to do so. Please read my short review and maniphesto. It may seem inappropriate to include major themes such as BLM, MeToo,
- Published in Marketing Strategies
Brand Moves for Tuesday September 29
In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal is to provide an up-to-the-minute source of
- Published in Brand Building