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I’ll be graduating in August of this year with a bachelors in business management with a marketing specialization, have done a couple of internships with good letter of recommendations/references, have customer service experience, and have done spec ads because I’m interested in advertising in addition to marketing—both the creative and analytical side. I’ve been researching

Before Michael Port became a highly sought after professional speaking expert, he needed a way to convert his website visitors into customers. That’s when he discovered the power of email marketing. “Email marketing launched my career,” Port said. “Very rarely does anyone ever buy anything just because they went to our website. It doesn’t work

CULTURE is hard to change. And we’re usually fighting against it. But what if we used the culture to change it? What if by focusing on a few critical elements we could work with our culture instead of against it? In the Global Culture Survey 2018 by The Katzenbach Center, a whopping 80% of respondents

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Think about a virtual bus stop. Shivachi explores Mobility as a service and the effect that adding an extra layer of data can have to existing transportation systems. Shivachi Muleji is an experienced, data-driven, urban transportation enthusiast. He has worked with some of the world’s leading ride sharing and technology companies. He is currently the

Need help with branding

So I am in the process of starting a coffee company. The brand name(s) I have is “blackfire coffee roasters” or “black fire coffee roasters” or “blackfire coffee” or “blackfire roasting coffee co” or “blackfire roasters” there are so many configurations. I can’t decide if this is a bad name in general or if I

If you’re not convinced that interactive content in the B2B space can work: Well, first check out these interactive content stats. If you’re still on the fence, here’s an object lesson from a master of audience engagement: Freddie plays that 100,000-person crowd like an instrument. You can feel the energy, even through a tiny YouTube

So a new lady has started at my workplace, on a very high salary and then an approachable bonus scheme. The idea is that, she will be able to go down to see leads face to face and show off our product in person. Before today, myself and my manager were the only sales team,

Increase your email program’s ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics. Read the full article at MarketingProfs Source link

Management guru Marcus Buckingham and Cisco executive Ashley Goodall have some ideas about how you should really talk to employees Source link

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“We use our voice countless times every single day. But do we truly understand what it says about us?” Many of us use our voice every day as a tool for communication and connection. Your tone influences how people react and respond to you. Defined by one dictionary as “shades of meaning”, tone can comfort,

I’m a pretty experienced brand marketer having slogged through two category-disrupting CPG food companies, building brands from ground up crazily and quickly. Now I’m at a nonprofit foundation and heading up a rebrand (well, we really have NO brand yet to speak of) and website development. I’ve sent out RFPs and am getting proposals back;

Searching for new ways to inspire, unite, and train your team? Send them to Search Engine Land’s SMX® Advanced, June 3-5 in Seattle. For over a decade, search marketers have flocked to SMX Advanced for the most elite SEO and SEM tactics and invaluable community networking. Teams that attend reap… Please visit Marketing Land for

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Veeva’s outlook on what we can expect from the sector this year. Source link

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Formal vs Creative Resume?

Hey r/marketing, I’ve seen some resume templates that don’t conform to the traditional resume format, and I’m wondering if it’s something worth trying. I’m talking about the “creative” resume templates that allow candidates to rate their skills visually (rather than just saying “Proficient in …” and add banners or colors, etc. Assuming that all the

  We’ve all been there: After keying (or speaking) personal data into a customer support system, a human (or bot) comes on the line and promptly asks you for the exact same information that you just entered. Upon discovering that your problem is not something they can address, they transfer you to (hopefully) the right

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I remember walking into this small boutique store a few years back on holiday, exploring the local scene. As I walked in, there was this beautiful white shirt right in front of me. I had one of those “Confessions of a Shopaholic” moments, where I thought that shirt spoke to me, asking me to buy

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