“It’s Not My Fault” – Six Imperative Rules of Management
Guest post from Ruth King: How many times have you heard “It’s not my fault” from an employee when it really IS that employee’s fault? He is making excuses about why he didn’t do his job. If he really can’t do the job either training is necessary, or a career readjustment is necessary (my euphemism for
- Published in Leadership
Why we Need to Wake up and Acknowledge the Cyber Threat | John Caruthers | TEDxCSUSM
John is a Supervisory Special Agent in charge of San Diego’s cyber security division. In exposing our vulnerabilities to cyber threats in an exhilarating excursion through the cyber jungle, Special Agent Caruthers arms us with the knowledge to protect ourselves from cyber-attacks. John Caruthers has been with the FBI since 1992, when he was hired
- Published in Brand Building
How to Market Your Website
Launching a fresh website, or desire to drive some targeted traffic to your existing site? Advertising your site is an essential part of upping your viewership, and marketing will take many forms. From optimizing your website to increasing awareness, marketing your site is essential for becoming effective online. Part 1: Optimizing your website 1) Optimize
- Published in Marketing Strategies
Marketing Career Path
Hello, My name is Sultan and I got accepted into marketing and I start next term. I had a few questions that range from very basic to somewhat advanced. I would wish someone who has some experience in marketing answers them. Now, I want this advice for my own but it would be nice to
- Published in Marketing Strategies
How-to Guide: Asking for Reviews from Customers
Online customer reviews are my go-to for everything. Whether I’m exploring a new city and searching for a good restaurant, looking for reliable home services, or a new ecommerce store to shop from — I browse online reviews before making a decision. And I’m certainly not the only person who does this. Asking for reviews
- Published in Email Marketing
The unseen, exciting side of the 'New Normal': Shown by a Marketer! | Jinal Shah | TEDxSFIT
What could possibly make you eager and excited for the post pandemic future? Seeing it through the eyes of a marketer. Let this data backed list of benefits show you the less noticed, positive side of the post Covid-19 future. Jinal Shah is an On-Demand Marketer and Serial Ideator. She consults for brands, startups and
- Published in Brand Building
How Rakuten Viki is promoting K-drama to a global audience
A martech stack featuring Movable Ink and Braze is critical to user engagement. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Sun Tzu Art of War – Momentum & Timing in Strategy
Sun Tzu used two analogies to stress the importance of two aspects and they are momentum and timing. With momentum, even water that does not have a solid shape is able to push big boulders and with good timing, the eagle was able to break the body of the prey without much effort. As seen
- Published in Marketing Strategies
How Content Marketing Can Help You Earn Digital PR
Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. The good news is that anyone can get started with digital
- Published in Marketing Strategies
Value of a Digital Marketing Certificate
Dear Reddit Marketing community, I need your help. I have a friend who has been a SLP for 10 years and is having a bit of a career crisis. She wants to exit the field and start a new career in marketing. Her current plan is to enroll in a digital marketing certificate program with
- Published in Marketing Strategies