Cheerleadership is not Leadership. Cheerleadership creates fake believers
Guest post by Ryan Berman: Imagine for a second that your boss is miles away from the day-to-day. A sufferer of Corner Office Syndrome he or she continues to make command decisions without consulting the team. The decisions are astounding to you and you start to question these far-off choices. Now, your attention isn’t on
- Published in Leadership
"Fail EARLY, Fail OFTEN, Fail FORWARD!" | Will Smith | #Entspresso
Check out these movies with Will Smith: * The Pursuit of Happyness: https://amzn.to/2OoUW5H * I Am Legend: https://amzn.to/2qsTKVf * Will Smith Greatest Hits: https://amzn.to/2qr0yTq * Seven Pounds: https://amzn.to/2RwD0Yu * Enemy Of The State: https://amzn.to/2yQehaI ✎ Good morning #BelieveNation! Today’s message is: “Fail Forward!” Over to you Will Smith. ★★★ SECRET BONUS VIDEO ★★★ Get a
- Published in Brand Building
Crossing the road | Jord den Hollander | TEDxTirana
There is a wall of memory through which all observations are filtered into a personal experience. How do we perceive our environment and why do some elements attract us more than others. In his project “Cycling Cities” architect and filmmaker Jord den Hollander filmed an endless series of comparable cycling tours through the Metropoles of
- Published in Brand Building
Branding with a twist – Can we get some feedback on this?
Hey everyone. We are currently working on adding value to our current product offering which is [custom printed tablecloths](https://logoclothz.com). we have a great marketing company working with us and we are thinking of offering every customer that purchases a branded table cover the following. Send us your show display tablecloth or booth and we then
- Published in Brand Building
Trends for Online Hotel Marketing in 2013 – The Way Forward
Hotel promotions are a significant tool of online hotel marketing. With the tangent dividing search and social blurring and dissolving day by day, online hotel marketing is now something every hospitality organization adopts. With the 2013 Q1 almost over, we bring you a list of online hotel marketing trends that could boost up your business
- Published in Latest Trends
Pantheon’s Roland Smart Details the Secret to Agile Marketing Transformation #DSMPLS
Run a Google search for “agile marketing” today and you’ll see 144 million results. It’s an insanely hot topic, which has steadily grown more applicable and desired from it’s “Scrum” beginnings. Why are marketers today so obsessed with agility? Roland Smart, podcaster, author of “The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage” and
- Published in Latest Trends
Prescription for Success: The Role of the Pharmacy Call in Pharmaceutical Sales
After the countless hours of product training and skill development and relationship building, your efforts culminate when a prescription is filled at the pharmacy. When you consider that pharmacists talk to the same physicians that you talk to, about treating the same patients that you talk about treating, it’s obvious that pharmacists play a vital
- Published in Healthcare & Pharmaceuticals
What Does Exit Strategy Mean To You?
What does "exit strategy" mean to you and when do you think you should start thinking about it? That's not an easy question to answer without some context or specific examples. Here are a few: It (exit strategy) might mean how you intend to sell your business. Will you use a broker? Will you try
- Published in Marketing Strategies
Using LinkedIn Ads to Target Potential Employers
I don’t have much experience with LinkedIn ads, but thought it might be a useful tool to target potential employers during my job hunt. Some questions: 1. Does objective matter? (Website Visits vs. Engagement vs. Lead Generation) 2. CPC vs. CPM? I assume CPC is more advantageous for me 3. Ad type? (Text vs. Single
- Published in Marketing Strategies
7 Important Factors in Creating Brand Value
Quality: Quality is a central component of a good brand. Keep in mind the “core advantages” – the things customers look ahead to. These ought to be delivered well, without fail. The branded water dispenser that drips or the jogging shoe that sometimes falls apart when wet will not be able to develop brand equity.
- Published in Brand Building