Cecilia Weckstrom, Head of People Innovation at Lego talks about being ‘Bold and Brilliant in life and business.
This event was an evening of discussion around the central, 2019 TEDxWomen theme ‘Bold and Brilliant’, hosted by CEO of Wolff Olins – Sairah Ashman – Alongside speakers: Cecilia Weckstrom of Lego, Gaylene Gould of Mayor of London and Tim Hole of Breathe Labs.
This talk was given at a TEDx using the TED cnoference format but independently organized by a local community. Learn more at https://ww.ted.com/tedx An intrapreneur and change agent, I connect strategy with execution for global impact. A design background, MBA and operational experience have helped me master both divergent and convergent aspects of successful innovation and growth. And play a strong part of the LEGO turnaround to becoming the most powerful global brand* and #1 in CSR**.
One the divergent side I have built a solid foundation in framing new opportunities and new consumer value propositions. And delivered them through graphic-, product- and experience design and cross-functional leadership. On the convergent side, I have led insights, digital marketing and -transformation to deliver and adapt to new markets and consumer needs.
More recently, my focus has shifted to leading, bridging and balancing both across the organisation. Initially by defining and executing the strategy for engaging consumers, employees, customers, NGOs and the media in our sustainable materials mission. And now accelerating growth and value creation through diversity, inclusion and people innovation.
Beyond work, I am a Board Trustee of the National Saturday Club. I’m also an International Advisory Board Member of HEC Paris and visiting Fellow at Central Saint Martins. Originally from Helsinki, Finland, I’m based in London, UK. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx