About East and West, in images and words that describe two completely different worlds in the same time period. About West vs. East or vice-versa. How comes the people from the East managed to battle the ones in the West? Which is their life lesson? Resilience. With a bit of ego. And sometimes luck. But you can’t count on the last one.
With hundreds of innovative brand projects under her lead in 25 years of Eastern rock’n’roll, Aneta advocates branding and design as business and reputation tools, creating and revitalizing entrepreneurial, corporate and institutional brands in emerging environments.
Her forte is finding patterns where others see chaos, which comes in handy when clients pop up with “unsolvable” problems.
Aneta is writing in professional and business magazines and, in 2010, published the best selling book “Branding on the Eastern Front“ (in Romanian); she is a highly-regarded conference and seminar speaker and juror of national and international design, branding, advertising and PR competitions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx