In my [last post](https://yolofreelance.com/using-celebrity-endorsements-in-a-new-marketing-campaign/), I outlined the overall marketing plan for a musical instrument accessory manufacturer I am currently working with. In that post, I focused on the idea of finding well known musicians to endorse our current products. In this post, I would like to discuss the next step in the plan, developing signature products.
Signature products are big in the musical instrument business. Nearly every guitar manufacturer, amplifier maker, and effect pedal manufacturer offers signature products. Signature products are products which are either designed to the specifications of a particular artist or exclusively endorsed by a specific musician. The musicians signature is usually somewhere on the product, thus the name signature.
Signature products have numerous benefits. First, what young musician doesn’t want to play the same guitar as their hero? Second, it brings prestige to the rest of the brand. While a signature guitar may cost $3,000, the prestige of the name behind the signature also promotes the company’s lower end and mid-priced models. Some companies even have signature models in the high end, mid-price, and low end areas—although in most cases the musician in question only actually plays the high end model.
When I was a kid, my guitar hero played Charvel guitars; so naturally I too wanted a Charvel. Of course, I couldn’t afford the signature model of my hero, but I could by an import model made by Charvel that basically looked the same. The point is, that signature sold me my first guitar and the strategy still works today.
Famous musicians also love signature products because it allows them to have a product made to meet their specific needs. They also love the credibility and ego boost a signature model offers—having a signature model means you are well known and respected, and being shown in advertisements helps name recognition as well. So it’s a relationship that benefits both the manufacturer and the musician.
I want to find a musician, and later multiple musicians, who are interested in working with my company to create a signature accessory product. This product will not only have their endorsement, but their name (signature), and perhaps their likeness on the box. In most cases, signature models are slightly tweaked versions of existing products. We would find one of our existing product the musician likes and then ask how we can tweak or add to the product in order to make it better meet their needs. I know there are ideal musicians out there; I will just have to ask, get rejected, ask another, and get rejected again until one ideal person says yes. Once they say yes, I believe the partnership will greatly benefit both parties.
**Original Post:** [Influencer Marketing Series: Using Celebrity Signature Modeled Products in a Marketing Campaign](https://yolofreelance.com/using-celebrity-signature-modeled-products-in-a-marketing-campaign/?utm_source=socialseeding_reddit&utm_medium=subpost_branding_using-celebrity-signature-modeled-products-in-a-marketing-campaign_eric_April4)
View Reddit by Yolofreelance – View Source