Taiwan is rich in culture but strongly influenced by the Western society. With such, we often forget the valuable identity and characteristics of our culture and begin to advertise ourselves in ways to miss our spotlight of the international market and society. Willis is here to share his thought about the true perspectives of Taiwan, to share the key strategy in creating the true highlights of Taiwan in our global society today.
Willis is the CEO/ co-founder of the Leaf Inn, CEO of Home East property management group, and the co-founder of Ron Cafe + Bar. He specializes in micro-hotel management, real estate market analysis, brand management, space planning, and event planning. Worked in both Taiwan and the United States, he is experienced in identifying the economic market and unique features and characteristics of both nations, which thereby formed his current branding strategy in his career in Taiwan today.