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Saturday, 12 December 2020 / Published in Brand Building

Mediocrity is the Enemy | Tobore Adakaraza | TEDxOkumagbaAve



“Do you know that every time you accept mediocrity you endorse it?” Tobore Adakaraza challenges you to take drastic steps against mediocrity in all facets of life. With Mediocrity at epidemic level already, a new breed of creative people must emerge that will bring mediocrity to its barest minimum. Senior Pastor of God’s culture shaping movement in Warri, SaltCity Church. Tobore Adakaraza is a Communication Strategy Expert with 12years of Graphics Artistry, 15years of Copywriting and Poetry and a Digital Artist.

Tobore Adakaraza is the team lead of Kalon klan, an integrated group of Creatives playing at the intersection of new media, technology and culture. Aside its focus as a content development company, strong on ideation and digitalization, Kalon Klan also serves as a launchpad for creative start-ups and creative projects with a huge focus on social impact and innovation.

His career has allowed him the privilege to take on roles in the field of communications that cut across diverse industries such as Oil and Gas, Events, Entertainment, Branding and Digital Advertising and Social Advocacy.

At the core today, his greatest desire is the Mental Emancipation of the Warri populace. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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Tagged under: Africa, Africans, Behavior, brand, brand building, brand building blocks, brand building process, brand building steps, brand building strategy, branding, business, Change, Developing World, English, Failure, life, Life Development, TEDxTalks

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