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Wednesday, 04 December 2019 / Published in Brand Building

Relationship building in the rural farm to table movement | Alex Giger | TEDxMissouriS&T



Alex Giger challenged the mindset of the farm-to-table movement and described what it takes to work with local farmers to bring food from the farm, onto the plate, then the table. He also described how farm-to-table is dependent on relationship-building by forging community bonds. Alex Giger, is the executive chef of Just a Taste in St. James, Missouri, where he strives to bring the best food to guests by working with the freshest food available from local farmers and producers. Giger, a native of Rolla, Missouri, has a passion for locally sourced, sustainable food. After working professionally in North Carolina and Seattle, he moved back to Rolla in 2014. When he isn’t in the kitchen, you can find Giger tending his own garden, enjoying a local brewery or winery, or tinkering with old cars. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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Tagged under: brand, brand building, brand building blocks, brand building process, brand building steps, brand building strategy, branding

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