Nowadays we can see an increase of startups, it’s as if everyday there is a new idea waiting to become a project. This is definitely true but what is the backbone of a startup? Is it the team? The idea? Or is something else way more important?
An idea is only that until someone is willing to put it on paper and start to develop it, that´s a startup. I have always thought that the moment you think about doing something new, a clock starts running with a limited time to carry it out. This is why we see apps, sites, stores, clothes, etc with a similar or even the identical approach launching within a few months, days or even hours!
Once you decide that your idea is worth taking some time or even all your time to do it, it’s time to find a good team that will also fall in love with it. There is no secret number to put together a team it’s like everything else in life, it’s about quality not quantity. An important thing to remember is that you are the owner of the idea and that’s why at the beginning everyone is going to ask you about every detail, in time a balance will be reached.
A good example of having a great startup was Myspace that became at one point the number one social network used. The idea of meeting new people and sharing music was something so revolutionary that everyone was addicted to it. Another one was Hi5 founded the same year 2003 and fought to become number one for several years.
Another social network that understood the needs and more importantly how to develop and sell was Facebook. Anyone who has read about this company or even seen the movie (whether everything happened like that or not) knows that they as a startup thought up a really ingenious way to attack their target market. For them to be unique was its distinctive feature that catapulted it from a simple idea into a billion dollar idea, which today controls the market.
But one thing that is more important to have, can be resumed in one word “Marketing”. I’m not talking about launching a promo on tv or an ad through internet, I’m talking about knowing your target market where your idea is going to be developed and grow, the place where your idea is visualized to satisfy a need, basically where your idea is going to bring you revenue.
Surely a lot of people are going to discourage you or will even tell you that no one will use or understand what are you trying to do. There are always people like that. Like Steve Kalanick, the co-founder of Uber, said “Fear is the disease. Hustle is the antidote”. The backbone of a startup is nothing else than To Believe. Believe in the idea, Believe in the team, Believe in yourself and do it.
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