I’m sure you’ve heard the phrase “a picture is worth a thousand words.”
As a nonprofit, this couldn’t be more true, as images in your marketing materials help supporters better connect with your cause.
I can’t tell you how many times I’ve been inspired by the images of a nonprofit. Whether it supports the adoption story of a shelter pet or photos of the mountain of non-perishables collected for the local food bank.
Images can help tell your story and trigger an emotional impact that helps people relate to your cause.
Today, obtaining images to use in your marketing is easier than ever! There’s rarely any need to use stock photos because I’m willing to bet you and your staff have phones capable of shooting photos and video that will capture your supporters’ attention.
Need more help designing emails for your nonprofit? Check out our upcoming webinar “Design an Eye-Catching Email Campaign for Your Nonprofit in 15 Minutes or Less.”
That’s right, you don’t have to have a professional. Just be sure to utilize these opportunities to snap a few photos for your library every week:
As a nonprofit, chances are your organization is involved in or hosts events that get people engaged in supporting your cause. Events are a prime opportunity to collect images.
Ask your staff and volunteers to snap a few behind the scenes photos during set-up, as well as the event itself.
You can also challenge your attendees to snap a few photos. Ask them to share them on your social pages and request permission for use in your marketing materials.
Letting your supporters in on what your organization does on a daily basis can help them relate to your cause. Use photos to keep them up to date on what is happening and help them learn what it takes to run your organization!
Staff and volunteers
Your volunteers and staff are a huge asset to your nonprofit. Snap some head shots and a few photos of them in action. You’ll be able to share these images along with some information to convey their history with your organization and why they choose to help. These stories can help to inspire more people to volunteer their time.
These people help your organization thrive. For those willing, share their photo as well as their story on why they choose to donate. These stories can help to encourage more people to make a donation to support your cause.
These types of images are great to convey the results of events, fundraising, and even the people you’re helping. Show the amount of support you received and your gratitude to all of your supporters for helping out.
All of these opportunities will provide you with a constant flow of new images to use in your email marketing and other platforms. You’ll be able to use compelling images that get your supporters engaged and taking action.
Before you start using images, keep these best practices in mind so you can get the best results:
- Captions are read three to four times more than other text. Add captions to explain the image and include the photographer’s name.
- Choose images with individual faces over images of a crowd to make them more personable.
- Consider customizing your images to add a frame, text, or an overlay to make them pop even more. You can even add your email’s call-to-action as text on the image to entice your supporters to take an action.
- Make the supporting image in your email clickable and point it to the same destination as your call-to-action.
- Learn how to set-up your images for success in your email.
Start capturing compelling images today!
Now you’re ready to start snapping photos that support your organization’s cause. Challenge your staff and volunteers to take a few photos every week. That way you’ll have a variety to choose from.
Upload the images into your Constant Contact library or to your Facebook and Instagram pages. This will give you easy access to images while creating emails and other marketing materials.
Need more help marketing your nonprofit? Check out our upcoming webinar:“Design an Eye-Catching Email Campaign for Your Nonprofit in 15 Minutes or Less.”
The post Capture and Create Compelling Visuals When Marketing Your Nonprofit appeared first on Constant Contact Blogs.
Omnichannel experience is one of the big buzzwords in the business world for good reason. Offering an omnichannel experience to customers goes above and beyond a multichannel experience. The two are very similar, but there are some key differences.
Instead of simply offering customers multiple channels to make their experience more personalized, businesses are bringing these multiple channels together to work simultaneously. Here, we’re going to break down why this practice is important for your business and what elements encapsulate the omnichannel experience.
What is omnichannel?
The omnichannel experience brings multiple channels together for customers to use simultaneously. While it is mostly a marketing tool, it can easily and effectively trickle down to other aspects of business, especially customer experience. The simplest example of this might occur when a customer walks into a retail store looking for an item. They want to be in and out quickly, and there are no employees around. Instead of walking around the store looking for an employee to direct them to the item they need, they pull out their phone and go to the website to see a) if the item is at the store; b) if the item is in stock; c) how much the item costs; and d) what aisle the item is located in.
Rather than having to choose between ordering an item online or going to the store to buy the item yourself, you can do both simultaneously for a better experience. This could also apply to the experience of customer service. In an ideal omnichannel world, a shopper can speak to someone behind the desk while pulling up the item on their phone if, for example, there’s a price discrepancy at that particular location, or if the customer has a question about the return policy.
Omnichannel experiences help improve many aspects of customer experience. Sales, marketing, and customer service teams can all take advantage of what omnichannel brings to the table to drive ROI and increase brand loyalty.
Elements of the omnichannel experience
Now that we’ve defined an omnichannel experience, we can talk about what actually goes into it, and why it differs from a multichannel experience.
Offering an omnichannel experience requires multiple channels for customers to use. These channels are simply different ways for people to interact with your business. They could come in the form of a website, a brick-and-mortar store, an app, or a phone service. There are other ways businesses and customers can interact with each other, but the key to separating a multichannel experience from an omnichannel experience is that customers can use multiple channels simultaneously.
Channels are used and updated regularly
One major problem with multichannel experiences is that, although they offer customers different ways of interacting with businesses, what often happens is that one channel isn’t as strong as the other and gets ignored. This can affect the efficiency of your ROI. If we go back to our original example of a person walking into a store and relying on the app to improve the experience, but the app doesn’t work, then the omnichannel experience becomes pointless and can even have detrimental effects.
It’s not enough to update and use certain channels regularly. If you’re offering an app that lets users go back and forth between their computer, phone, and even a tablet, the website and app have to work together seamlessly — meaning there’s no loss of information, the channel easy to navigate, and buttons and menus actually work. Multichannel solutions are often not fit for purpose because some channels are better than others. Omnichannel solutions look to take the best from each channel to provide an all-round positive experience.
Combining online and offline channels
This is especially important for retail stores and e-commerce websites who either spend all day face-to-face with customers or never see who they actually are. Let’s say you’re looking for an item and can’t find it on the shelves. You look to the app and see that they have it in stock. You go find an employee to ask if they have any more of the items in the back, and they immediately tell you no because they checked before. Instead of leaving the store defeated, you can show them the app and correct their mistake. Disney provides a prime example of this with its omnichannel guest experience.
If you’re an ecommerce business, and customers have a problem with their order, it’s important to offer omnichannel customer support so they can reach you via email, phone, via a form on your website – or even on social channels like Facebook Messenger and Whatsapp. If a customer has a negative experience and they have no one to engage with to rectify their issue, they’re going to think your only concern is taking their money. This kind of experience can drastically hamper your brand’s reputation – and ultimately your bottom line.
What about social media?
Social media plays an important role in the omnichannel experiencesbecause social media itself is an omnichannel experience. Let me explain. If you’re marketing on social media, that usually includes incorporating more than one platform. Think of platforms as channels: Facebook, Twitter, Instagram, LinkedIn, etc. If your business uses Instagram primarily, change the settings so posts also go live on Facebook and Twitter. That way, you’re more likely to reach customers earlier. Plus, you’ll expand your reach to audiences that only use one platform over the other. When social media is one of the channels you use in your omnichannel experience, you achieve omnichannel inception. Who doesn’t want that?
Omnichannel experiences are an absolute essential for businesses. In fact, 73 percent of consumers are already using more than one channel for shopping. The key is to bring these channels together into one 360 degree marketing strategy. The best part about the omnichannel experience is that it’s adaptable to multiple departments; customer support, sales, and marketing can all take advantage of the channels they’re already offering customers. Sophisticated, personalized customer experiences are the new standard going forward; if you haven’t taken advantage of this yet, it’s time you start.
Check out our resources page for free cheatsheets on your marketing challenges
The post Omnichannel: 5 elements that encapsulate the experience of simultaneous engagement appeared first on The Marketing Automation Blog.
For an email marketer, every email campaign you send is your baby as you put your heart and soul into creating an amazing one. However, it may not work in your favor each time. So, what do you do? You can either lament on the failure of your campaign or take reins and understand what failed. While there are various reasons for poor to subpar email performance such as wrong personalization, confusing subject line, misleading email copy or sending frequency, sometimes the core fault lies in the lack of auditing of email templates.
Why is Email Template Audit important?
You must be conducting A/B test many a times while sending an email, to understand which elements work well in a specific email campaign. The sore thumb in A/B testing is that you can only test the variants of a single element at a time. This means that marketers keep using the same template over and over.
In a survey conducted amongst 590 email marketers by Litmus, 43% of email marketers use the same email design for more than one year without any major redesign.
Redesigning existing email templates frequently may not be a wise decision from development cost and time view point but having your email template audited by an expert occasionally helps ensuring that all the elements in your emails are optimally functioning.
A comprehensive Email Template Audit done by experts can save you from falling on your face, keeping your brand image intact and boosting the right metrics for your email marketing campaigns.
What sections of an email can benefit from an audit?
Similar to the elements you test in A/B testing, an email template audit report suggests corrections to the following elements:
- Subject Line
- Web Version
- Alt Text
- Length of Email Copy
- Interactive Elements and Animation
- Unsubscribe Link
Where can I get my email template audited?
We have created a guide to conducting an email template order where in you can do a baseline analysis according to the checklist attached.
In case you wish to get your email template audited from an expert, look no further. EmailMonks Email Template Audit Service is where the world is heading to get a detailed analysis of all important elements of your email template with key improvement points.
What our customers have to say?
“EmailMonks were great in getting my design into a usable email blast. They not only made it look perfect on desktop and mobile, but they made recommendations on how it would appear best and saved me money in the process. Very professional. Will use them again!”
-Randi Sherwood (Red Door Advertising)
“EmailMonks provided an exceptional level of care and quality throughout the design process.
We are very pleased with the outcome and highly recommend EmailMonks for anyone who is looking to have a clean and professional looking email design. ”
-Alex (Berkeley Machinery)
Creating an email campaign is complicated, taking about two weeks on average from start to finish, according to Litmus’ 2018 State of Email Workflows report. Brands with 500 or more employees take even longer, dedicating 54% more time on average than smaller companies on each of their emails.
Hours—sometimes many hours—are spent on each of the eight stages that are part of the typical email creation process:
- Email conception & planning
- Graphics & design
- Coding & development
- Data logic and setting up in email service provider
- Testing & troubleshooting
- Reviews & approvals
- Post-send analytics & analysis
Marketers who describe their email programs as successful spend more time on every facet of email production compared to those at less successful programs. The only exception is reviews and approvals, which both groups spend the same amount of time on.
Let’s explore that one exception—email reviews and approvals—because it strikes us that this stage is different from others. How so? Well, it seems exceptionally inefficient.
The post Faster Is Rarely Better When It Comes to Email Creation Process Tasks appeared first on Email Marketing Rules.
When creativity is one of your company’s core values, you get to work alongside some super-talented people. And when super-talented people have good ideas, things like Freddie’s Makers Market happens.
It all started with an email from Ashe, one of our Billing Coordinators. “I was thinking, as we get closer to the holidays, what if employees who have a side hustle could set up a table and bring in their goods for other employees to shop?”
MailChimp is full of creators and craftspeople who make awesome stuff outside the office. You can find them selling their wares on Etsy, at neighborhood festivals, and in local boutiques. Sometimes, they just enjoy making things for their friends. Ashe was right. We have a lot of creative side hustles going on at our company. What better way than to show them off and help them sell some stuff?
So on the Wednesday after Thanksgiving we hosted our very first Freddie’s Makers Market. We had 15 employees set up booths in our Coffee Hour space where they sold things from kids shirts to bitters, custom illustrations to nerf gun accessories. The first market was a success, names were crossed off shopping lists and, best of all, no one had to leave the office.
We didn’t want to wait a year to have another market, so we hosted a Spring version just in time for Mother’s Day, Father’s Day, and graduation gifts. We realize our employees aren’t the only talented ones in the bunch, so we invited their significant others and family to sell, too.
Marketing Associate EQ invited her mom to sell her beautiful hand-woven sweetgrass baskets. Senior Talent Scout Chris assisted his wife Shauna, who designs jewelry for their Etsy shop The Lumen House. Art Director Ross sold enamel pins, while his wife Anna had some fashionable leather goods for sale. And you may remember Dorothy from The Cook Gallery—she was at the market selling the leftover prints from her solo show.
Now, we’re onto the next one. Freddie’s Makers Market will hold its third event on November 28. Wanna be a part of it? We’re always hiring.