Your online image arrives before you do these days and makes an incredible first impression to employers, dating partners, business partners and anyone else who knows how to turn on a computer or use a mobile device. Learn how to clean up your online reputation so that you are portrayed in a positive and professional
I work with many clients that need help growing their social media follower counts. Most of the time I see them failing to follow one simple principle: the 80/20 rule. What is the 80/20 rule? Simple, 80% of the content you share on your social media channels should be focused on helping your audience. What
Reputation Score is the measurement of the overall value of an individual or business’s online presence based on key reputation factors that demonstrate strengths and weaknesses of a brand and determine how it is perceived by others in positive or negative search results. Understanding your brand’s reputation can be a challenge as it is really
Avoid relying on sponsorships for your influencer marketing, instead follow these two important strategies
2019 continues to see the growth of the “influencer marketing” trend, but there’s one important caveat: Don’t just sponsor an influencer, first build a great company, then build a great relationship Too many brands put together a plan to sponsor influencers (pay them cash or give them freebies) with large followings on Twitter, Instagram, or YouTube.
When facing a reputation crisis, don’t just apologize continually, instead demonstrate a continual change
Kevin Hart recently did an interview where he was once again asked about his previous actions. Here’s a good summary of his reply: “I’m done with it,” Hart told host Michael Strahan. “It gets no more energy from me. … There’s no more conversation about it. I’m literally over that. I’m over the moment.
What is brand management Do you have a strategic brand management plan? You should. We live in a world where products are rapidly commoditized and services can be cheaply outsourced. Furthermore, anyone can publish negative articles, reviews or social media content about your company. Those practices threaten to dilute brand value, shift your preferred narrative and
What is reputational risk By definition, reputational risk refers to the potential for negative publicity, public perception or uncontrollable events to have an adverse impact on a company’s reputation thereby affecting its revenue. Reputational risk is like an earthquake. It strikes without warning, shifts your corporate landscape, swallows revenue, sparks fear and causes chaos. Unfortunately,
What is reputation marketing? Online reputation marketing is not reputation management. Here’s my definition: Reputation marketing highlights and amplifies positive brand content like customer reviews through digital marketing channels to improve a brand’s reputation. In short, reputation marketing is used to promote your brand’s existing good reputation, not necessarily repair it. So reputation marketing solutions
The Internet has made it easier to market to other businesses. You have your professional SEO services, which are available to boost your rankings on Google and other search engines. Then you have a variety of social media networks to play around with. Some brands fail to realize which social media sites are suitable for
Expense forms make up an important part in any business as they make it easy for companies to track down the various expenses incurred in various tasks. Companies need to keep a proper account of all the various expenses at hand so that there are no problems at the year end when everything in the