It’s tragic to witness a small business, which has worked extraordinarily hard to build itself into a legitimate and successful company, get harmed by a security threat. As if small business owners didn’t already have enough to worry about, now they must also invest in sound security infrastructure to avoid a similar conundrum. Did you
Anyone who has shopped with Amazon has experienced the same frustration. After you’ve bought a shower curtain, you don’t need to be recommended more shower curtains. Especially ones cheaper, or more expensive than the one you just purchased. That’s not what anyone wants. Let’s be honest, it feels a little bit lazy of the ecommerce
Email and social media marketing have become intrinsic to running a successful business today. Both platforms come with many opportunities and benefits for a small business. With email and social media, a small business can extend its reach and tap into a large potential audience. It supports interactions and advances communication between businesses and customers.
Want to get paid for what you really know how to do? Can’t afford to hire a web developer, a graphic designer, a copywriter, AND a marketing strategist? Or maybe you’ve been running a business for years, but the time to acquire a new customer just takes too long, and you’re stuck? What’s
Determining the effectiveness of your email marketing campaigns requires you to be aware of email acquisition costs and metrics such as open rate, click-through rate, and average revenue. Unless you understand the value of this information, you will not be able to present a strong case for additional investments in strategizing your email marketing programs.
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the deliverability practice at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and tips
When your business makes a mistake, you need to act quickly. A sincere apology email can often help to fix the damage. But the stakes are high. Use the wrong words in your apology email, and you might anger your audience. To avoid disasters like this, we gathered 6 brilliant examples of companies saying “sorry.”
If you’ve been following the news, you may have heard that many social media channels are changing to be more focused on private communications. Unfortunately, these changes also hinder the organic reach of small businesses and online publications alike. What this really means is that you need to re-focus your efforts and resources. It’s still
Email marketing seems to be enjoying a renaissance in its popularity in the last couple of years. Suddenly, from being that one kid whom nobody ever invited to the parties, email marketing’s turned into the channel that arrives fashionably late and gets the party started. The above is a bit of an exaggeration, but you
How many times have you seen a headline claiming that email is dead? You’ve likely seen this headline countless times and probably have clicked on a few articles about it, too. However, the truth of the matter is that email is NOT actually dead and is very much alive. I drove this point home when