Whether you’re just starting a new business, or currently have one, it’s important that you continue to generate business growth by following these five key points. When you focus on the growth of your online business, no matter how successful you already are, you guarantee future profits, further expansion, and continued achievement.
There are some are key points that you need to pay attention to and implement in your business so that you can ensure the further success of your business. These five key points include:
o Build your customer database. Make sure that you use a variety of methods to build your customer database. The more leads that you have the more profits you’ll achieve.
o Research your target market. It’s important that you have a clear idea of who your target market is. Take the time to research who your competitors are for the products or services that you’re selling.
o Deliver what you promise. Don’t make false promises to your customers that you can’t follow through with. Promising certain products, services, or special deals to lure in people means that you have to follow through with the delivery so that you gain the trust and respect of your customers.
o Have a definite business plan and goals. Make sure that you have a solid business plan so that you know exactly what path you need to take to reach your goals and how long it will take you to get there.
o Advertise and reach your customers. You need to reach your customers so that they can see what products and services you have to offer. Advertising can take place on or off the Internet using newsletters, e-mail automation techniques, or by following leads that are provided by your existing customers.
By including the above five key points in your day to day business practices you’ll find that your online business continues to grow in its success.
Source by Femi Akinkuowo
With the website getting in the key role of making your company go forward and making clients for you from international market, it gets more and more important to promote your website. There are various ways of web site promotion, which have different cost inputs and returns. The web site promotion has also gained importance because of mushrooming of different websites in the market. To have your web site reach to the customers you require promoting your web site.
The first key to website promotion is to have your web site link or advertisement posted on well maintained and big web sites that attract lot of traffic. This will help your website getting visitors from the parent web site. This has an added advantage of selecting the type of customers that access your website. Since you can choose the type of parent website in which you want to post your banner.
Second key to website promotion is to have your content updated and selecting a list of keywords that best describe your company or website. This key word can be given to search engines that can accommodate your web site in the search results based on your bid for that key word. So it is important that the key word selection is good, as you need to pay for it.
Third key to website promotion is to make use of other media such as television, local newspapers, RSS feeds, blogs, and forums. All these areas let you explore the vast potential growing and let your website become one of the magnets that attracts clients for you. But the basic still remains that your website content should be good and web site should look appealing and professional.
Source by Sean Mize
Hello, I have a 230k Instagram account that is extremely active. I only post videos and my last six videos have gotten the following views: 109k, 472k, 1.2 mil, 145k, 1.6 mil, 1.8 mil (I only post twice a day but engagement is so high because my niche is specific and not broad). Anyways, multiple brands have approached me but I don’t know what an appropriate cost would be for a story shoutout. Or even a normal post shoutout. Any help would be appreciated.
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The term "Infopreneur" is a reliably new industry buzz word that is making waves because it opens doors for entrepreneurs to generate new streams of income. Simply put, an infopreneur sells information.
Information products are offered in a variety of formats including books, e-books, special reports, audio formats, videos, books, tips booklets, and essentially any method in which you can deliver information. Many successful entrepreneurs have been doing this for years. Here are some examples:
* Joan Stewart is a public expertise and operates http://www.PublicityHound.com . With over 100 special reports and audio records of the teleconferences she hosts, Joan is a master infopreneur.
* Dottie Walters is the author of "Speak and Grow Rich" and several other books, and the founder of http://www.SpeakandGrowRich.com . In addition to her published books, Dottie sells audio programs, subscriptions to "Sharing Ideas," her magazine for speakers, and weekend-long seminars.
* Dan Poynter is the author of "The Self-Publishing Manual" and other books. This savvy infopreneur has built his enterprise based on his expertise in several areas: publishing, parachuting, serving as an expert witness, and cats. Dan sells dozens of special reports and mailing lists through his website: http://www.parapublishing.com .
Benefits of Info Products
Aside from the additional revenue stream info products generate, there are numerous hidden benefits. For example, many authors treat their books like a business card, using them to open doors to new business opportunities. A book gives you more credibility and makes you more interesting to the media. With the right spin on your topic, media exposure could bring you a windfall of new business. Just look at any author who has made it onto the Today Show or Oprah. Even an article in a local newspaper can prompt hundreds of readers to buy your book.
As you add more info products to your line, you spin a web of opportunity. Each product may appeal to each customer differently. Some may buy one product, others may buy another product, and ideally, most customers will return to purchase multiple products.
Each product provides the opportunity to reach new markets with your advertising efforts. You automatically create a new reason to send a press release when you announce a new product. You can also promote the new product to your newsletter subscribers and to other businesses that compliment yours. These target marketing opportunities could change with each new product introduced since each could appeal to a different audience.
Giveaways are another fantastic use for info products. For example, you could reward new subscribers to your e-zine by giving away a free e-book. Or you could send your e-book to other business owners and allow them to distribute it for free, provided all of your contact information remains intact. This strategy will absolutely bring you new customers and that all important exposure to your audience.
You can also negotiate rights to resell your content. Paulette Ensign creates bound tips bookslets and has sold them by the thousands to businesses who use them as giveaways for their own customers and employees. Not only does she make money selling the reprint rights to the booklets, but she reaches thousands of potential new customers.
What to Write About
Everybody is an expert at something. If you run a successful business, that makes you an expert in your industry. Or depending you are an expert at a hobby, sport, or other special skill. Here are some tips for coming up with product ideas:
* Conduct a survey with your customers and ask them what information they need or would like to know.
* Teach people how to do something.
* Create a directory. Do you have a list of 50 or more resources that people in your industry need? Sell it!
* Read books from your field of interest. Is there a book that covers an important piece of information in one chapter that describes to be expanded upon? Could you write a whole book or a special report about that topic?
* Make a list of potential guests that you can interview and host teleseminars. You could charge for the twins, or offer them for free and sell the recordings.
* Outline some topics and consider teaching at your local adult learning center or become a professional public speaker. You can also sell records of your live presentations.
* Produce a video recording of a demonstration, speech, or technique ..
* Take an inventory of the people you know. Can you incorporate them into your projects? People like real-world examples and advice from experts. Interview your peers and include excerpts in your print publications or audio products.
Keys to Info Product Success
In order to convince customers to get out the credit card and buy from you, your products need to meet the following criteria:
* Credibility: Demonstrate any credentials that you have in your field. This is not the time to be shy. Publicize your education, experience, awards, or achievements in the area that you specialize. Strangers are not going to buy from you unless you can demonstrate your ability to deliver on your promises.
* Quality: There are a lot of information products out there and some are downright lousy. Make sure that whatever you produce is of the highest quality. Written documents should be professionally edited. Audio or video programs should also be edited.
* Value: There is a balance balance when determining the price of products. Too many infopreneurs price their products out of the ballpark. Check to see how your competitors are pricing their products. Some price products higher to demonstrate the extreme value of the information they are selling. If you use this strategy, be sure you are delivering information that is worth its weight at checkout.
* Delivery: With electronic products such as e-books and reports, customers who purchase want instant gratification. Although you can usually e-mail electronic products once a sale is completed, it's best to set up a system to automate the delivery process. An added advantage of automation is that you will not have to constantly check e-mail for sales notifications and you can actually make money and deliver products while you sleep.
If you mail products, be sure to set up a streamlined process for shipping. Compare shipping options with the US post office (www.usps.gov), United Parcel Service (www.ups.com), and Federal Express (www.FedEx.com).
* Marketing: No business can survive without marketing. You need to let people know you are there so you can entice them into buying from you. A solid marketing plan is essential to success with info products.
* Development: All info products should be up to date. At the same time, new products should be in development and should compliment other products you have available. Think about how McDonald's structures its business. The fast food chain relies on a staple of products (Big Macs, French fries, Quarter Pounders) and introduces new products throughout the year. Some products are only available for a limited time – a chance to test the marketability. The products that sell best are added to the permanent menu.
If you're going to sell info products, you need a way to promote them. The first place to begin is with a website. A website can reach a potential customer base that spans the globe. Your own website allows you to establish your credibility, build a database of site visitors, and promote and sell your products directly.
Strategies for Promoting Info Products
* Host a website that specializes in topics related to your info products. Provide free information as a sample of what you have to offer. If you offer free information that is useful, you can eventually convert many of those users into real buyers.
* Conduct public speaking engagements (including workshops, seminars, and classes). Seminar speaking experience helps you earn credibility while gaining valuable exposure and experience.
* Hold teleconferences to share information. Ask peers to announce your events in their e-zines or on their website. Even if you are not selling your product up front, you are exposing people to your products.
* Distribute a newsletter or e-zine. This is an inexpensive yet valuable way to market to your customers.
* Up-sell and promote additional products when someone makes a purchase. Include a brochure about your other products when you ship an item or offer the buyer a special discount on a related product at the time of purchase.
* Establish yourself as an expert in your field by being seen and heard everywhere. Participate in interviews, publish articles in print and online, and seize every possible opportunity to get your name out there.
* Take advantage of media exposure. Radio is an inexpensive way to reach a lot of people in a short amount of time. Many talk radio programs accept experts through call-in format. If your topic is interesting enough to reach a broad range of listeners, you could go on a radio tour right from the comfort of your own home. Print publicity is also beneficial. Find news angles for your topic and contact newspaper, magazine, and TV reporters.
* Create an affiliate program. Offer other businesses the opportunity to sell your products and pay them a percentage of each sale.
* Swap advertising with websites and e-zines that reach your target market.
As you develop a plan to generate and sell your own info products, take note of how others are doing it. You may even want to purchase some info products from business owners that you admire so you can evaluate the content. Learn from those who are already successful so you can emulate their success. Soon you could be generating income while you sleep.
For additional resources on developing an infopreneur business, visit http://www.BusinessInfoGuide.com/infopreneur.htm .
Source by Stephanie Chandler
My hotel wants to provide fitness, intellectual and entertaining activities that appeal to a wide range of ages – gen x, boomers, etc. I’ve done a lot of internet searches and I can’t find what I’m looking for. Short of spending thousands with a research company like Mintel, where is a good place to find info on this? Thanks!!
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So I’ve just completed my first year with a manufacturing company (live in UK). I manage all of the digital marketing for the company and have my appraisal soon.
I’ve worked hard over the last year helping other departments with projects that weren’t part of my job spec etc as most people do.
This was my first job out of university and took a salary of 19000 (£) a year. I’d like to ask for a pay rise but not really sure what to ask for.
We can’t measure ROI and it’s not common knowledge what is expected in my company.
I’ve used sites that compare your salary with others in similar industries and experience and it says I’m very underpaid and the market average is around 24k.
My partner recently lost her job and I plan to use this as a last resort if they don’t offer me something of satisfaction (something like it’s not that I want this salary I need it to survive so will have to leave etc – not threatening them)
I plan to go through my job spec and highlight why I’m worth a better salary but really not sure how much to ask for.
Any tips appreciated.
View Reddit by SwolePsychic – View Source
Yesterday’s mail brought an interesting self-mailer that promoted a seminar… I think.
You see, the trifold brochure — a beautiful, four -color piece full of stunning photos (the type typically sent by visitors bureaus to meeting planners) — promoted the virtues and attractions of a large Southwestern city. The only mention of an event was two lines of teaser copy on the mailing panel.
Reading between the lines, I’d guess that the event is being held in the city being promoted. (Yep, just went to the website and confirmed that my hunch was right.)
So… is this good or bad marketing?
In my book, bad. Prospects shouldn’t have to guess why you’re promoting a city. The reason why you’re sending such a brochure should be crystal clear and instantly obvious.
But that’s not to say you can’t use your destination to attract prospects. In fact, pushing your host city can work very well to get butts in seats — especially if your event is being held at a popular tourist destination, such as Orlando.
Three ways this particular brochure could have been used differently:
- Some of the copy could have been borrowed and put into a sales letter or brochure as yet another reason prospects should attend the event. For example, they could have included a list like “7 Special Reasons to Join Us in Orlando.” They could have even included a section selling prospects on the idea of turning the trip into a family vacation or to highly any extracurricular activities are incorporated into the event schedule to take advantage of the local activities and attractions.
- The brochure could have been accompanied by a cover letter that pitched the event, then referenced the “enclosed brochure that has loads of details about our host city.”
- At the very least, there should have been mention on the brochure itself that the event was being held in the city being promoted. Cute and clever teaser copy doesn’t suffice – few prospects will be motivated enough to find out what you’re talking about and go to the website to satisfy their curiosity.
If you’re gung-ho about promoting your host city, it is worth a call to the city’s visitors bureau to see if they have any promotional materials they can share with you. But unless you’re working with an unlimited budget, don’t waste your money promoting your destination to the exclusion of the event itself.
Source by Jenny Hamby