Is a Marketing degree worth it?

Is a Marketing degree worth it?

I am having a crisis which I’m sure is a very popular one. I don’t know what to major in. I picked Finance in hopes to get a lucrative career. However, I don’t have any interest or passion for Finance and I hate number crunching.

And I now know, after talking to many of such a profession, that most who ended up with such a career had no desire for the career except for the big paycheck.
So the ultimate question: is it worth majoring in a field that you feel is boring just for the grand paycheck?

P.S. My real interests are in Marketing and Psychology but I don’t have any distinguishable love for any one field. I really, really love psychology, but that’s the major my parent’s really don’t want me entering into since a BA in psychology is a dead end route. And I hear that Marketing is a pointless major itself.

What I’m really asking for is sort of like an open discussion, or even a debate on this matter, because I know for a fact that more people are going through the same problem, and if they’re not going through it now, there is a possibility they might go through it in the future, so why not start tackling this right now. I want people who know what they want, or think they know what they might want, to be kind enough to tell me their patterns of thought, and why they believe the way they believe. I really need inspiration, and inspiration in the form of arguments, not just advice.



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Joining Facebook Ads data with other tables – any advice?

Joining Facebook Ads data with other tables – any advice?

We run about 1/2M in Facebook ads a year, and I’m trying to do a 2017 analysis across our advertising channels, agencies, partners, etc.

The problem I’m running into is when I go to join data tables, the Facebook data has no attribute that I can match with our other campaign data. Has anyone else run into similar shortcomings and found a workaround?

We ran over 350 campaigns last year, so manually entering UIDs is a total pain in the ass – am I missing something where you can add custom attributes to the campaign data so it’s unified when you run reporting?



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Brand Strategy – Brand Identity Guru

Brand Strategy – Brand Identity Guru

If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand – or have its famous brand but no facilities – which would you choose? It's not a trick question. But it demonstrates the power of the brand. Walk into any bank and say "hi I'm Coca Cola, how about a loan"!

Let me ask another way. If you could have all the products or services your company produces, but not its name and brand, are you confident they would sell? The truth is, people do not only buy products and services. They buy promises and reputations – what brands represent.

I'm the Brand Identity Guru. I've spent most of my professional life helping companies tap into the strength of their brands. Developing a strong brand identity is critical to any company's success. Integrating brand-conscious thinking into communications is so critical, so synergistic, yet it's seldom done by design groups and advertising agencies.

Why? It's just not what they do. Graphic Designers do not understand positioning or branding. And ad agencies are more interested in placing ads in the media. Or creating work that wins rewards- for them.

A branding company's total focus, their own business practice, is based on the maximum that strong brands (new or repositioned) make companies more successful.

Pick the brain of a professional branding consultant. It's bound to spur some powerful ideas. Whether you need to brand or re-brand products, services or the corporation itself, introduce new products or services or reposition existing ones – there's a chance to lay a strategic foundation to re-energize your entire company.

Any qualified branding consultant can strengthen your company's brand identity for sure.



Source by Scott D. White

Good idea on buying an ad on a specific website?

Good idea on buying an ad on a specific website?

Hi there, so I am selling this product for 3D artists, and I’m considering putting an ad for it on one of the most popular websites in the world for the 3D stuff. I have already sold it to around 120 people in just two days, by posting about it in facebook groups and 3D forums, but obviously I don’t want to post so much that I get kicked from these places. The site that I am looking at is asking for $2000 to have the ad there for a month and predicting 360k impressions + putting the ad in their magazine as well. I feel like this sounds like a good deal? I’m selling the product for only 6 dollars, but I have made around $700 in total the first two days. Also the ads would be adblock friendly so people wouldn’t be able to not see them without adblock.



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Internet Marketing Strategy and Internet Affiliate Marketing

Internet Marketing Strategy

Internet marketing strategy is an essential part in your online success. In order to succeed, you must develop and implement strategic plans that includes great product, web site specifically designed to sell and a killer marketing strategy.

Develop a great product that can easily be sold to the Internet, like softwares, information and private sites. Before developing a product, must research what people want and develop the product accordingly to customers needs and wants with quality and customer satisfaction.

Internet marketing strategy also is a step to step process, to fully organize your business operation, this can make your products much more sale able and can create a contact with customers who are willing to purchase you product.

Internet marketing strategy can attract more people to your website, increase customers for your business, and enhancing branding of your company's products and / or services. An Internet marketing strategy is a long-term action plan for achieving your online marketing goals. It incorporates a range of techniques that, when used together, lead to the fulfillment of specific business goals and objectives. These can relate to any kind of customer transaction, from basic site visits, to inquiry, subscription and download rates, to the ultimate in conversion rates: actual sales. Devising an Internet marketing strategy requires planning and effort, not to mention high-level business acumen and an expert understanding of the technical and communicative structures and trends of the online environment.

Internet Affiliate Marketing

Internet Affiliate Marketing are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it's about paying contracts to people who help you make sales.

Internet affiliate marketing has its disadvantage, it could be draining if you do not know the updated information and the technical how. Some advantages of a affiliate marketing are, low on cost, inventories not included, low risk, and no closing time. While on affiliate marketing, your business works every single second of the day while targeting a worldwide target,

With affiliate marketing, your affiliates could all just lead traffic to your site without having to lift a finger after providing them your ad copy and links. Although not every web marketer earns limitless, it still is a fact that all the necessary matters for the advertiser or Internet marketer are all there to be successful. You are dealing with a global market place. All you have to do is choose a niche product and prepare all the necessary tools for your affiliates to lead traffic from just about anywhere to your website.



Source by Ad Patino