Avoid relying on sponsorships for your influencer marketing, instead follow these two important strategies
2019 continues to see the growth of the “influencer marketing” trend, but there’s one important caveat: Don’t just sponsor an influencer, first build a great company, then build a great relationship Too many brands put together a plan to sponsor influencers (pay them cash or give them freebies) with large followings on Twitter, Instagram, or YouTube.
When facing a reputation crisis, don’t just apologize continually, instead demonstrate a continual change
Kevin Hart recently did an interview where he was once again asked about his previous actions. Here’s a good summary of his reply: “I’m done with it,” Hart told host Michael Strahan. “It gets no more energy from me. … There’s no more conversation about it. I’m literally over that. I’m over the moment.
What is brand management Do you have a strategic brand management plan? You should. We live in a world where products are rapidly commoditized and services can be cheaply outsourced. Furthermore, anyone can publish negative articles, reviews or social media content about your company. Those practices threaten to dilute brand value, shift your preferred narrative and
What is reputational risk By definition, reputational risk refers to the potential for negative publicity, public perception or uncontrollable events to have an adverse impact on a company’s reputation thereby affecting its revenue. Reputational risk is like an earthquake. It strikes without warning, shifts your corporate landscape, swallows revenue, sparks fear and causes chaos. Unfortunately,
What is reputation marketing? Online reputation marketing is not reputation management. Here’s my definition: Reputation marketing highlights and amplifies positive brand content like customer reviews through digital marketing channels to improve a brand’s reputation. In short, reputation marketing is used to promote your brand’s existing good reputation, not necessarily repair it. So reputation marketing solutions
The Internet has made it easier to market to other businesses. You have your professional SEO services, which are available to boost your rankings on Google and other search engines. Then you have a variety of social media networks to play around with. Some brands fail to realize which social media sites are suitable for
Expense forms make up an important part in any business as they make it easy for companies to track down the various expenses incurred in various tasks. Companies need to keep a proper account of all the various expenses at hand so that there are no problems at the year end when everything in the
March 2016 – The CD Printing and Packaging Project Jane works as part of the design team for a well-known interior designing company who specialize in layouts and décor for large public buildings. As well as the design work, she also takes responsibility for marketing the company at exhibitions, conferences and business to business events.
You have just heard the good news that you have been promoted into your first management role. You are initially excited and so you should be. At the same time, you need to be alert to falling into the following traps: Temptation 1: Still having a task focus What got you to be a manager
What is corporate reputation management? Corporate online reputation management is much more than media relations and press release distribution. It fuses search engine optimization, social media management, brand management, reputation monitoring and public relations into a single service. Our corporate ORM solution ensures that your company is mentioned in a positive light in search results.