This is where most people are beaten up right out of the gate. The truth is, this is no different from coming up with an idea for a product or service. In this case, your e-zine IS your product, and if you want to keep people hanging around for the next issue, you better come up with a solid idea to keep them coming back. This will usually take some thought and a lot of hard work.
So just how DO you come up with ideas for your e-zine?
Well, there are a number of ways.
The first is to go on the Internet and see what e-zines are already out there. If you go to a directory of e-zines, of which there are many, you will see that there are more themes than Imelda Marcos has shoes. What you might want to do is subscribe to a few e-zines in the niche that you are in and see what kind of information they send out in their e-zine newsletters. Do not copy it. Just get a feel for what kind of information is sent to subscribers. Also make a note of the format of the e-zine. See if there are any ads in the e-zine or if it's strictly content.
While you're looking through these e-zines to see what they're sending to their subscribers, here's something you should do that very few people even think of. I'm just giving you the benefit of my years of experience here with this subject.
Look to see what's NOT in the e-zine.
Of course each topic is going to be self contained and therefore you're not going to see every piece of information that exists in each e-zine. But, over time, you will start to notice things that the e-zine publisher does NOT cover.
Why is this important?
Because this is potentially a market to exploit and take advantage of.
For example, let's say you subscribe to an e-zine on Internet advertising and you notice that in all the issues, the publisher never once brought up the subject of article writing for the purpose of advertising. This could have a chance for you to capture that corner of the market.
Simple. Start an e-zine for aspiring writers. Show them how they can turn their writing into profit not just by selling their works, but also by using their writing to promote other products and services. Teach them how to do a product review among many other things.
You could very well come up with an e-zine that reaches a wide audience.
Coming up with original e-zine ideas is not easy, but it does not have to be excruciatingly difficult either. By doing a little research and thinking outside the box, you can come up with ideas for your e-zine that could very well make you one of the most popular e-zines on the Internet.