When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and invest in lasting improvements during your off-season—as well as during slow periods like the one that some businesses are experiencing now because of coronavirus.
“View slow periods as opportunities to reinvent your business,” says Kyle Sjoberg, Senior Strategic Consultant for Strategic & Analytic Services at Oracle CX Marketing Consulting. “Focus on projects that are typically pushed aside in the day-to-day hustle and bustle.”
Not sure which improvements your organization should focus on? To help you out, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them which of 16 email marketing improvements they’d recommend most right now.
Here’s a countdown of the top 8 email marketing improvements recommended by our consultants to make during slow periods:
8. Improve Data Governance & Hygiene
7. Improve Email Production Workflow
6. Improve Email Design
5. Improve Signup Process
4. Improve Data Centralization & Availability
For the full countdown and full details on each of these improvements, plus advice from our consultants…
The post 8 Email Marketing Improvements to Make During Slow Periods appeared first on Email Marketing Rules.