What is marketing automation? First, let’s work on defining marketing automation. It is still new and complex enough that even vendors of automation systems face challenges running their own marketing operations on their own platforms. Marketing automation as any technological system that helps marketers execute “repetitive tasks such as social media, emails, and other website actions.”
It refers to software platforms and technologies designed for marketing management and tracking of marketing campaigns. It helps you put the right strategy in place, one designed to help your company, grow revenue and effective marketing automation consultation services from expert marketing consultants having years of experience across businesses.
63% of companies outsource all or part of this strategy planning. 51% uses a combination of outsourced and in-house resources,37% uses in-house resources,12% outsourced all to a specialist.
Consider examples like Eloqua, Pardot, Silverpop, and Unica. Eloqua is the MA component of Oracle Marketing Cloud; Pardot is an MA solution acquired by Salesforce; Silverpop and Unica were each picked up by IBM.
Functionality
Development and analysis of marketing campaigns
Analysis of marketing campaigns customer
Management of marketing campaigns
Moving contacts from leads to customers
Top Marketing Automation Software Products
1) Marketo
Marketo gives you the power to generate good leads, bring the right audience in, and increase revenue. Marketo can be used by companies of all sizes; small, medium, and enterprise and their typical customers include both B2C and B2B brands.
Key Features
A/B testing
Email Marketing
Engagement Programs
Nurturing
Engagement Programs
Customer Base Marketing
Lead Management
Lead Generation
Landing pages
Scoring and Analytic
2) HubSpot
HubSpot offers a full stack of products for marketing, sales Platform that helps Companies attract visitors, convert leads, and close customers.
Key Features
Monitor leads
landing pages
contextual marketing experiences
Build automated workflows around your goals
Content management system to streamline content creation
Convert, track, and categorize leads
3) Act-On
Act-On is delivering outstanding overall software experience to its clients and Act-On is setting its users a class apart from the competitors.
Key Features
Lead Management
Customer Relationship Management
Demand Generation
Brand Building
4) Infusion Soft
Infusion Soft is the favorite toy for small-scale business who wish to automate their sales and payment process.
Key Features
Integration
Sales & Payment Automation Consultation
Organize CRM
5) Pardot
Pardot is a powerful tool, simple to use, and above all connected with Salesforce that gives better generation, B2B Marketing Automation, Empowers Sales Team.
Key Features
Email marketing
Landing pages
Source by Alessia Smith
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