Email marketing can seem to some, like an antiquated marketing method, but it is not. Many merchants are experiencing wonderful results from their email promotional efforts. If you have tried email marketing, yet have not been successful, then there are some very simple things that you are doing incorrectly. This article will help you to think more strategically.
If you are really want to have a profitable Online Email Advertising campaign, there some things that you have to consider, before you begin marketing to your chosen list. If you want to want to run a successful Online Email Advertising campaign, and attract customers that respond in the right way, then you need to follow a formula. Your goal is to make your life easier, and not waste your valuable time and money. Adhering to some basic strategies while you are planning for a successful email promotional strategy, will provide you with help.
The first thing that you want to do while putting your campaign together, is to make sure that you use a list that has already proved responsive for another marketer, or email marketer. The reason why this is vital to your success, is because responsive lists are more valuable then lists of millionaires.
The reason this happens is because, people that have proven to show interest in a topic or product offering similar to the one that you are promoting, are going to give you a better response, than purchasing an opt in list of names of people that have showed mild interest in your subject matter. You can only get lists like this from another marketer that has a proven success rating. Let’s look at an example.
Let’s say you are marketing a diet book that you wrote, full of tasty vegetarian recipes. The first thing that you will want to do, is approach forum owners that have active vegetarian, and health conscious users. You can also approach, gyms and spas, and other places that offer memberships. In order not to be accused of spam, you will want to ask to market your list to their customers as a partner offer, so that the customers feel you are working with the vendor that they already trust. Many companies have lists of people that have chosen to opt in, and are willing to read about partner offers. If you can get a list of people from someone who has already sold a diet book to people on her list, then you are even better off. If you do not use a list that has already proved responsive for another email marketer, then you could very well run the risk of wasting your efforts, time and money.
Source by Fabian Tan