I worked as an Account Manager for a small performance marketing agency for 1.5 yrs. During this time I wore many hats and did quite a lot of things including:
– Media planning (FB, GG, TikTok, Youtube, Programmatic etc) even a bit of PR.
– Making pitching decks + pitching
– Managing a small team of 2 to set up a new department at agency (influencer marketing). Managed 6 influencer campaigns working with smartphone companies, FMCG, mobile apps etc
– Managing many digital campaigns (without running them). Some were pure performance campaigns, some UA campaigns for apps, some branding campaigns, etc.
– Key account for strategic media partners like Google, FB, TikTok. Also worked as POC w/ some big partner agencies like TBWA, Ogilvy, Dentsu, Havas etc.
– Client success management.
– Content and creative proofreading.
– Post buy reporting & evaluating etc.
I’m also Facebook (Media Planning pro) & Google (Adwords and GA) certified.
I recently quit my job as I didn’t like the work culture there and I felt like the management didn’t really have an idea on how to manage the agency.
So now with my experience I don’t know how to move forward. I feel like I know a little bit of everything but nothing in detailed. I think I might want to get into tech eventually working in Digital Growth positions or Head of Digital at some tech startups. But at the same time, this is based on my limited industry experience so it might change. Currently I’m feeling very lost.
My friend who is a manager at a global agency is offering me a position as Account Executive but I’ll be making 1/2 of what I made in my previous job (my last job I got big commission checks) plus they do mostly social stuff which I’m not sure I like. So I’m kinda thinking about it cause the name will boost my resume I guess. Also considering some media planning positions but I feel like that won’t open many doors after that.
So coming on here to ask you guys what’s the best way to move forward giving my experience and expectations?
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