Anyone here have experience running their Marketing using Agile? If so, where did you start your transformation and what resources were most useful?
I tried it out, ultimately stuck with zoho..Agile was a bit to rough around the edges for me to be comfortable with
We are and it’s going miserably. My advice, however you approach, start simple and small to build the basic infrastructure then scale (this should be the approach for anything but it’s funny how people tend to forget this). The person who is a big proponent of agile marketing read the Agile Marketer.