In SEO, we can measure the effectiveness with the metrics: the number of visitors, new and returning, average time on the page, the number of inbound links, etcetera.
The smooth growth is optimal for all metrics.
If we register it, it is possible to conclude the strategy is successful.
Let us discuss how we build success.
Here is what you can do on the upper level.
* Put the link building process under your own control. You can manage the process by yourself or hire a reliable contractor – in any case, do not forget to check the reports and compare the metrics.
* Tie your target site with the quality and relevant sites only. In Tier 1, the weight of donor sites influences the positions of the acceptor.
* Use contextual backlinking – support your backlink with a good piece of relevant content. It will live longer and have a more positive impact.
* Avoid search engine penalties at your tier network. The penalties from Google Zoo – Penguin, Panda, and Hummingbird – can annihilate most of your efforts.
**Tier one. White hat only.**
Let us start from the target site and tier one, the sites directly tied with your target site by the backlinks.
I believe most of my readers know this but declare it once again: only white technologies on the upper level!
Invest your time and efforts in the well-thought site architecture, create or order the unique content, place anchors and links in the right places – do all your best for this level.
Only one mistake can kill the campaign, so act carefully and do not be in a rush.
**Tier two. Still unique content.**
The networks of second-level sites should be more extensive, so the entry-level is lower.
Of course, it is better to avoid the sites under Google penalties and post your backlinks on relevant resources.
I also recommend using unique content for Tier two.
Search engines increase the copyright violation control: you’d better prevent the problem than later remove it.
The good news is you can use low-quality content.
**Tier three. Fruitful Soil.**
On the lower level, you should create a broad field that will nurture the sites on Tier 2.
Moving forward with my agricultural metaphor, you should add some nutrients for better productivity.
Some of them smell bad like organic manure – in terms of backlinks, I mean forums with weak moderation and free blogs.
You can use it or switch to more effective mineral fertilizer; I mean natural crown links. It costs a little more, but you need less of it.
Anyway, it works; it is practical and safe.
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