CREATE ACCOUNT

MarketingTunnel.com

  • Home
  • Branding
    • Brand Building
  • Digital Marketing
    • Email Marketing
    • Latest Trends
    • Reputation Management
  • General
    • Leadership
    • Marketing Strategies
  • Marketing For Sectors(Niches)
    • Healthcare & Pharmaceuticals
MarketingTunnel.com
Sunday, 10 February 2019 / Published in Marketing Strategies

Has anyone made the jump from Digital Marketing Management to Digital Marketing Sales?

I’ve been managing SEO/SEM/Social campaigns for digital agencies for the better part of 4 years and i’ve been thinking about jumping to the sales side of things. I’ve found my favorite part of my job is crafting and selling the campaigns to the client, but find myself not nearly as interested in executing/monitoring the campaigns themselves. I spend a ton of time optimizing my campaigns, but I often find myself wishing I could focus more on the sales part of digital marketing instead of the campaign management side.

Has anyone here made this jump before? How did it go? Any advice you would give someone to make a similar jump? Thanks!


View Reddit by Kidw0nder – View Source

  • Tweet

What you can read next

Needing professional help with messaging…
7 SEO Tips to Boost your blog or websites Traffic
What are the chances of me getting a marketing related job with a business degree?

8 Comments to “ Has anyone made the jump from Digital Marketing Management to Digital Marketing Sales?”

  1. jakeinmn says :Log in to Reply
    February 10, 2019 at 6:00 am

    Whats the scare? If you’re happier and can make more money in sales, go for it. You have the technical skill, and you’d likely have an impressive background for clients to respond with.

  2. meddlingmittener says :Log in to Reply
    February 10, 2019 at 6:00 am

    When you take on a senior role at an agency, there is typically a sales component to it. The directors and team leads tend to be same people who are pitching new business from a strategic level, but they are often supported by technical experts that bring the details to life as the sales cycle goes on.

    I think you’ll have to figure out a role that aligns with your interests (which it sounds like is more conceptual and strategic) because many sales jobs in digital marketing are not necessarily what you’re describing. Instead, they’re either raw business development where technical expertise isn’t a key selling point, or they’re part of a broader leadership role.

  3. milehigh73a says :Log in to Reply
    February 10, 2019 at 6:00 am

    The closer you get to the customer, the more money you make. And if you can handle the pressure, then do it.

  4. _Zagreb_ says :Log in to Reply
    February 10, 2019 at 6:00 am

    Yup! I’m new tho too. Good luck to you!

  5. thequakeroatguy says :Log in to Reply
    February 10, 2019 at 6:00 am

    Hi Kidwonder, wondering if you might be able to give some sales advice or point me in the right direction?

  6. PNDM1 says :Log in to Reply
    February 10, 2019 at 6:00 am

    In my experience, this is the direction the ladder takes you when you work at an agency. Once you become Director + level, you’ll generally be included or become responsible for pitching your services. Also, you’ll be expected to up ell clients on additional services.

    If you’re interested in still being involved with the marketing side, consider business development. Biz dev is a mix of marketing (demand gen – you’ll be responsible for finding/nurturing leads), and then selling them your services.

  7. subcrtical says :Log in to Reply
    February 10, 2019 at 6:00 am

    I transitioned to sales after 8 years on the agency side. Frankly, I’m upset with myself for not doing it earlier in my career. I also enjoyed the strategic planning side of things, but was over working 60+ hour weeks on the Next Important Campaign® ad infinitum. It all got old pretty quick.

    Simply put, I will never go back to an agency role again (I’ve had 4 serious offers to do so since going into sales). Not only are the top-line benefits better: work/life balance is great (not “better,” but legitimately great), tons of new professional opportunities (day-to-day and long term), and the pay is not even comparable; but more importantly, I’ve actually had more impact in shaping how an entire industry goes to market with their products than I ever had on the agency side.

    That said, not all sales roles are created equal. Working for an ad tech startup is going to be vastly different than a large tech company. Some sales roles are very strategic and require a technical background, others are more traditional sales (lead gen, relationship development, lots of dinners, etc).

    In terms of what to focus on, it really boils down to three pillars: Sales skills are always valued first and foremost, so work on communication and presentation skills. After that, technical competence within your specific field is key (ad tech/programmatic, measurement, UA, creative, etc.). Experience with basic stuff like Excel/Powerpoint, CRM, etc) also fall in here. Finally, experience within the vertical or industry you’ll be servicing, i.e. having an established network. Several of my clients are former colleagues and agency clients, it’s a lot easier to work with new clients and sell through your ideas when you have already established your credibility.

    tl;dr: Go into sales. 10/10 A++ Would buy again.

  8. ShatteredShards says :Log in to Reply
    February 10, 2019 at 6:00 am

    I did, but then I took an arrow to the knee.

You must be logged in to post a comment.

Recent Posts

  • Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

    The trade group denies that real-time bidding i...
  • Entry level marketing jobs after college

    I’ll be graduating in August of this year with ...
  • 4 Ways This Expert Launched His Coaching Career with Email Marketing

    Before Michael Port became a highly sought afte...
  • The Critical Few: Working with Your Culture to Change It

    CULTURE is hard to change. And we’re usually fi...
  • Best ADVICE from The SHARK That Will Take You to the Next LEVEL! | Mark Cuban | #MentorMeMark

    ✎ Check out what advice Mark Cuban has to offer...

Archives

  • February 2019
  • January 2019
  • December 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • November 2016
  • September 2016

Categories

  • Brand Building
  • Email Marketing
  • Healthcare & Pharmaceuticals
  • Latest Trends
  • Leadership
  • Marketing Strategies
  • Reputation Management
  • GET SOCIAL

© 2018. All rights reserved by Marketing Tunnel.

TOP