All – I work for a small non-profit that does research work and advising for a niche industry. We are a membership association that creates original research and reporting on trends in the industry as well as hosts events, does consulting work, provides training and certification and more.
THe problem is, I am a Senior Marketing & Communications manager, but I am quickly becoming overwhelmed with the work and responsibilities required and I can’t tell if it’s because I am not good at my job, or if my team is truly too small.
I am basically a marketing team of ONE and I am responsible for:
-All email and social marketing
-landing page creation
-marketing campaign management (upwards of 8 campaigns at a time, cross channel)
-fundraising and sponsorship development
-events marketing (14 events per year, now all virtual, previously in 14 cities across the US) including increasing attendance at every single event
-product development and marketing (if we develop a new survey product, I am responsible for creating the campaign surrounding it)
-marketing our training and certification platform and services
-partnership and “influencer” marketing (these are business types, so not your traditional B2C “influencer”
-marketing our whitepapers, case studies, infographics, reports, etc.
The problem is that all of these campaigns are expected to be run concurrently. I do have a web dev on my team, but he gets pulled in a million directions as well.
I have only worked at small companies where I have basically defined my own job description, which is great, but I just don’t really know how a well-oiled marketing machine works at larger companies.
Do I need another marketer on my team? How can I “shadow” someone that works for a successful marketing team and learn the correct processes so I don’t fail?
I’m Hubspot certified, Google Analytics certified, and a Salesforce Ranger (no cert. yet), but it seems like no matter how many technical skills I achieve, it can’t replace simply seeing how someone else does the work in a real business context – not just various modules that teach me about content marketing.
tl;dr – I have the technical knowledge to succeed, but how do I know if I’m falling behind because I just suck or if my company is trying to do too much with too little?
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