I’ve been onboarding brands lately to my agency to help them with social marketing and have come across a common theme to why they’re asking for help and the bad ROI they have been getting.
They’re all trying to sell on these platforms (Facebook, Instagram, Twitter, and even Linkedin)
90% of these are brand awareness campaigns where it would be their brand’s first introduction to the viewer and instead of showing them *why* your product / service is needed they’re ask for some type of commitment from the audience to even learn more.
What I found to bring the best results in fixing campaigns is reducing as much friction as possible for people to get the information they need and putting a priority on the user experience.
This goes for Ecommerce, service companies, and tech.
When people go onto social platforms, they most likely use it for:
* catch up with what’s going on in *their* world
* Content that **entertains** them
* Networking with **like-minded** people
* Share their lifestyle, opinion, or info for others to be entertained / educated by
* Meet new people
Nowhere is there that they’re looking to buy, but you can still market yourself on here for people to notice your brand and either become a customer later on or even better, become a fan of your brand.
Your brand being authentic and connecting with people will go a lot farther on social than any sales pitch. You’ve probably heard it a hundred times but are still not executing on it, but the best ads look like regular content relative to the platform.
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