As above… But also geared towards guerilla marketing, internet marketing, and brand building?
I really like the work of “the story brand”
Seth Godin’s most recent book “This is marketing” is really really good.
My favorite concept in the book is this: Strategy is high level how to – doesn’t change (often). Tactics are dozens/hundreds of things you do to support strategy. It’s okay if they fail.
Asking for book recommendations is a great place to start, but do what great entrepreneurs do and think outside the box.
•Take one of these books listed by these guys, I’ll say “Building a Story Brand” by Donald Miller because it’s one of the best I’ve read for real marketing(not advertising, as these are different )…
•Go to Amazon and search for the title,
• Scroll to the bottom and look for the “Customers who bought this item also bought” and click the link.
•scroll through all the books on the list and open the ones that are relevant and rated 4.5 to 5 stars. (** note that if they have less than 100 ratings, they are probably pretty new, and you should most definitely check them out.). I try to keep all the books I read published within the last year. Most highly rated books have the golden nuggets from the popular marketing books without all the fluff that go with them.
•Scroll through the reviews and read the ones by both the verified and MID TO LOW ratings, as these are the more educated (or straight up skeptics) that read more of these books in a month than most people have read in their career.
•Click through these profiles and find someone who has commented frequently and see which ones these people have rated high… Generally, those are the real diamonds.
Look, the SOLE reason I made this Reddit account was to pick the brain of the Reddit community for book recommendations. I found that the same fluff books were continuously listed.
I’ll add some of my personal favorites later, but I read 3-4+ books per week. Just msg me, and let me know what topic.
Traction by Gabriel Weinberg. Talks a lot about acquiring customers through different marketing channels!
‘Playing To Win’
I saw someone recommend this book on this subreddit before and since reading it, I would 100% recommend.
Remindme! One week
go read chris anderson [of wired] ‘the long tail’
Harvard business essentials: Marketing Toolkit.
For branding I’d go with Zag. Practical and an easy read.
Not exactly answering your question but a good marketing read is Hit Makers.
Any books on growth hacking:
* Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising by Ryan Holiday
* Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Morgan Brown and Sean Ellis
I would recommend “The Smarter Screen” by Shlomo Benartzi. Not strictly a marketing book (I’d probably classify it as psychology of economics) but it gives really good insight into how people see things (which is extremely important in marketing). And if nothing else, its a quick read thats pretty conversational.
This is marketing
I really really enjoyed the first 1/3 of Start with Why as this is the approach that I have with my clients, but dear god is the book repetitive. Just read the first couple of chapters to understand the purpose of the Why and move on.
But also, as much as I love books myself, you can’t beat podcasts & blogs for the most up-to-date information on marketing
Contagious: why things catch on – by Jonah Berger
Since content is king, all startups should know how to create content to establish expertise and create a loyal audience. I am a huge fan of Content Inc. by Joe Pulizzi
Remindme! two weeks
Duct Tape Marketing. Google it. Thank me later.
## 10 Essential Marketing books for your startup
## 1 Trust Agents – Chris Brogan/Julien Smith
A deeper level into why social media is so important, why you build trust with your audience and how to use them both to your advantage
**Read it for:** Kick ass social media strategies from one of world leaders
## 2. Permission Marketing – Seth Godin
First of two Seth Godin books on this list, and could have been so many more. And for right reason (if you haven’t read any Seth Godin yet, you really should)
**Read it for:** Every foundation you need to understand how to build a loyal following on the web
## 3. The Referral Engine – John Jantsch
Name is almost misleading – the core principle behind The Referral Engine is that, by having an awesome marketing strategy and product, you’re more likely to get referred. Makes sense.
**Read it for:** heaps of common sense with many examples of great tactics you can implement straight away
## 4. Scientific Advertising & My Life in Advertising – Claude Hopkins
No other book have I heard recommended by top marketers as this one. Written in 1932 and still amazingly enjoyable to read.
**Read it for:** A must read for all the core foundation of effective marketing
## 5. Oglivy on Advertising
Timeless classic #2 that is recommended by everyone in the industry. If you do any advertising you have to read this.
**Read it for:** Close to everything you need to know about Advertising in one book
## 6. How to Get Rich with Your Ideas – Dan Kennedy
Dan Kennedy = the man of Direct Response Marketing (most effective kind). This is a good intro book to his work – good news is he has LOADS more where that came from.
**Read it for:** Proven marketing techniques that work time and time again
## 7. Crush it– Gary Veynerchuck
Perhaps tinkering more into entrepreneurship than pure marketing per se – but loads includes loads of practical marketing inside so makes the cut.
**Read it for:** A turbo charge of motivation and belief
## 📷8. Zen of Social Media Marketing – Shama Hyder Kabani
Love Shama and her book – Social Media queen breaks it all down into steps that’s essential reading for a startup of any size
**Read it for:** Everything you need to know about setting up and growing a kick ass personal, or business brand with social media.
## 9. Influence – Robert Caldiani
Social Proof, Reciprocation, Scarcity – all the core psychological ingredients to a successful marketing campaign.
**Read it for:** How to use psychology to make your marketing more effective
## 10. Purple Cow – Seth Godin
When you look into a field, you see a lot of cows – none of them stand out right? But what is there was a purple cow standing in the field – think you’d notice it?
**Read it for:** Find out how to stand out from the crowd
I like 22 Immutable Laws of Marketing. Both Russell Brunson’s Dotcom Secrets and Expert Secrets are good introductions to online funnel building and internet marketing.
Made to Stick: Why Some Ideas Survive and Others Die.
by Chip Heath (Author), Dan Heath (Author)
Marketing, an introduction – Philip Kotler
Principals of Marketing – Bronis Verhage (which I used during my study)
How brands grow – Byron Sharp (for a different perspective on marketing)
The Tipping Point by Malcolm Gladwell is a really insightful read, esp. applicable to startups.
Marketing for Dummies has a good bit of useful information.
Go to Quora, follow Peter Coultas, Hector Quintinilla, James Altucher, Gordon Miller, etc.
Learn SEO, SEM, etc.
Go to YouTube, consume GaryVee’s content a bit, and you should be set.
Start with Why – Sinek
Innovation and Entrepreneurship – Drucker
Drucker should be must read by everyone in business…
Only two things create venue in business – innovation and marketing; and marketing is the distinguishing of the two
The purpose of marketing is to make Sales superfluous.
/ I’m paraphrasing
Remindme! One week
People who have been very successful with their start ups don’t write books.
Start with why is kinda awesome. Also Traction
Start with why