Hello! I’m an intern to a startup studio pictures business. I’m a bit new to video ads on Facebook and there’s so many metrics to gauge video performance including View Rate, Views, Impressions, Cost Per View, and 25% View, 50% View, 75% View, 95% View.
If the objective is to engage people in the video ad, what metric should I be looking at more closely? I’m a bit confused between View Rate and the percent (25/50/75/90) views. Thanks for any clarification and for any discussion about the best metrics to interpret performance.
View Reddit by auragoId – View Source