Hi! As they say, truth is found in the discussion, and as a junior marketer now, I will eventually have to face the art of decision-making in marketing. If you will face it too or if you’re already experienced in the decision-making, please join this discussion.
The way I see it: the very backbone is to lay down the available paths. There are long-term and short-term plans.
**The long-term plan is to:**
1. make a market research
2. make a marketing strategy based on the research
3. Make a visual rebranding (optional)
4. Create a new website on a modern CMS.
5. Execute marketing based on strategy.
**Pros:** a very detailed analysis raises the chance of success, removing unnecessary mistakes, the research may show that the market is too narrow with big players who got it covered already,
**Cons:** big cost upfront, long-term ROI,
This one highly depends on the budget availability and the business owner’s patience.
Now, the short-term method would be to go blind and straight-up make a test and optimize it: make a landing page, run Google Search campaign, and improve it, bringing in more leads at cheaper CPC
**Pros:** an MVP-marketing style that saves the budget, quick ROI as some leads will knock on the door.
**Cons:** going in blind without the research may cause the website to appear faulty, say unpolished for the user journey.
So what’s your take on it? What’s your experience? What’re your criteria for decision-making?
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