Your Manager is Not Your Friend

It is ok to have a friendly relationship with coworkers. Actually, this makes the work day much more enjoyable. However, becoming friends with direct reports is a little trickier. As the boundaries are getting blurrier in corporate America and the workplaces...
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Quoted in the The AJC: “Marvel stars want James Gunn rehired despite his vile tweets”

The AJC reached to get my thoughts on whether Marvel director James Gunn was rightly fired for Tweets he sent out years ago? Here are my full thoughts on the topic. While the statute of limitations may protect someone from criminal prosecution, such protection...
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7 Ways to Build SUCCESS from NOTHING (Principles That Work) | #7Ways

✎ Check out Evan's 7 Ways to build success from nothing - principles that actually work! ★★★ SECRET BONUS VIDEO ★★★ Get a FREE video every morning to help you build your confidence for the next 254 days from mentors like Tony Robbins, Oprah, and Muhammad Ali. Find out...
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Robot Rules | Rob McCargow | TEDxWoking

How do we prepare the next generation for the impact that developments in AI and technology will have on society? Rob (along with some help) look at who should be writing the #RobotRules. Rob is Artificial Intelligence Programme Leader at PwC where he with works with...
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The Ultimate Guide to Abandoned Cart Email Subject Lines

Crafting appealing, impactful and intriguing abandoned cart subject lines is definitely not an easy task, but a little effort, lots of brainstorming, and knowing what gets your customers clicking will help your email subject lines stand out and encourage the...

ABC’s Of Leadership – X Is For X-Ray

It is important for an effective leader to be a visionary and possess a form of x-ray vision. This can be very challenging in the work environment that exists in today's world, so a leader must seek out others to provide suggestions and ideas to them. It seems...

Iconic: How to Attain the Ultimate Level of Distinction

S COTT MCKAIN wrote the book on creating distinction in a world of homogenization. In Create Distinction he discusses how we got here and how we can create distinction for ourselves and our organizations. Having passion, product knowledge and commitment is not...

Blog Branding

Preparing to start a blog that will cover articles and reviews for games, movies and music. I already have the design and content planned. Currently I’m seeking advice on how I should brand and name the blog View Reddit by Unkn0wing - View...

AdWords Quality Score – Not Just a Number!

Quality Score - Not Just a Number!One thing that has baffled me for quite some time is the term 'quality score' in Google AdWords. It is not just a numerical figure; it plays an important role in deciding your ad placements in Google AdWords. If your keywords...

What Does the Future of #CX Look Like?

I'm already seeing it: people are starting to talk and write about customer experience trends for 2019.    It's only the start of Q4! We haven't even made it through 2018 yet! Still lots of time to make things happen. (Right?!)   Regardless, I'm...

#CX Buzzwords or the Real Deal?

The customer experience profession has a lot of buzzwords.Tags: buzzwordsculturecustomer experiencecustomer journeyAnnette Franz (Gleneicki)transformationFacebook Like Google Plus One Linkedin Share Button Tweet Widget Source...

Marketers at law firms, advice on raises?

I'm a director of marketing at a mid-sized law firm in a medium-sized city. I'm coming up on a year of service and have accomplished a lot in the last year. I'm starting to do some research into what's a typical pay scale for marketing people in the legal...

Growing a Saas Social Media Presence

Hey all it's slootsondoots and I need some advice. I recently accepted a commission only sales position selling an automated reminder system for attorneys, mortgage brokers, accountants, and small businesses. With company sizes ranging from self-employed to 10...

Employee Experience Comes First

There should be no doubt: companies must recognize that employees come first. I had a great time talking about this and many other topics when I joined Mary Drumond and James Conrad with Worthix for their Voices of Customer Experience podcast.Tags: core...

Low Cost Event Branding Ideas

I was looking for branding ideas incorporated to Event Management. I found this - [https://www.eventbookings.com/low-cost-event-branding/](https://www.eventbookings.com/low-cost-event-branding/) Can you share any of your thoughts about low cost event branding...

Public Opinion Poll: Personalized Cancer Medicine

Germans are most afraid of cancer. Correspondingly important to them is cancer research, which in their view is driven above all by academic research institutions. Eight out of ten Germans support the use of personalized patient data if it helps to develop...

Freelance Marketing Consultant, retention help

I've been marketing myself/company for a few months. I've had a few clients but nothing long term. I charge 120/hr (usd) for my services. I provide a great deal of services that go above and beyond traditional consultants but I'm having trouble finding clients...

6 Steps From Journey Maps to Outcomes

Did you know that journey maps are more than a tool?  Tags: Annette Franz (Gleneicki)journey mappingcustomer experiencedesign thinkingjourney mapFacebook Like Google Plus One Linkedin Share Button Tweet Widget Source...

A data-driven approach to ABM

Published on the Art+Marketing Blog: [https://artplusmarketing.com/a-data-driven-approach-to-abm-2f5cb15119df](https://artplusmarketing.com/a-data-driven-approach-to-abm-2f5cb15119df) Too many B2B marketers select accounts for [account based...

Why Do I Need Data in My Journey Maps?

Are you adding data to your journey maps?Back in 2015, I wrote a post titled Hey! You Got Your Metrics in My Journey Map!In it, I advocated for mappers to add data to their journey maps. I wrote that...  Tags: Annette Franz (Gleneicki)customer...