Roche’s Tecentriq has scored some important victories lately, including a pair of first-in-class approvals. But in other types of cancer, the Swiss drugmaker has decided to pull the plug. Source link

I’m planning on working with a group of influencers for a project and some metrics I can see publicly like “likes” or “video views” but is there a free tool anyone uses to pull this kind of stuff a bit more easily than manually going into each post? Any influencer reporting tools in general that

Curiously, many people find their way to advertising agencies or in-house marketing departments at major brands without being educated or trained in the basics of marketing. And inside agencies, even more curiously, there is no additional training in marketing beyond the on the job variety. Which is a wonderful way to ensure that you will

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Despite the popularity of social media networks like Facebook and Twitter, an email newsletter is still one of the most effective marketing tools available to small businesses today. Newsletters are an easy and extremely cost-effective way to keep in touch with your clients and potential customers. Newsletter emails are sent at regular intervals to inform

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Guest post from Charles D. Morgan: A few decades ago, when time was still a gentle concept, companies just rocked along in their comfortable hierarchies, everything centralized, proposals moving up the chain of command and decisions moving down at approximately the speed of glue. Then in the late ‘90s, early 2000s, we had the tech bubble, and

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In a previous life, Scott Ganz was a screenwriter, who transitioned from writing appallingly cruel jokes about celebrities on Comedy Central to the family space, where he worked for the Muppets and PBS. It was while working on WordGirl for PBS kids that Scott won an Emmy for outstanding writing in animation. Scott then transitioned

One of the coolest things about [branding]( is starting from scratch, taking a blank page and creating a logo and concept that sparks interest in the viewer. View Reddit by gibsondesign – View Source

Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. The post Here’s how digital word of mouth and search have converged appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link

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I think it can. But I want to know what you think. Everyone seems very video-first, but I hypothesize that working age adults would prefer to consume content in the form of podcasts and audiobooks with supplementary video content. I hypothesize this because working age adults are more likely to be commuting, running errands, doing

An interview is a business transaction wherein the objective of the hiring manager (the person who has the authority to hire) is to make a selection among job candidates called in for interviews. A candidate has two challenges: first, to convince the hiring manager that he is the ideal candidate for the position, and second,

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ONE OF THE MOST significant ways a leader can impact their business is through the quality of their hiring, yet this is rarely listed as a critical leadership competency and often overlooked. In my experience, this is usually because the impact is not as immediately visible as for example when they make an investor presentation

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Almost everyone strives to achieve the body of a Greek God, but quite more than often most people aren’t able to conquer this feat. The Odyssey to get the perfect body isnt easy but neither is it rocket science. So Radiologist, entrepreneur and professional Powerlifter, Dr. Hemant Patel introduces us with his patent SHIP module

What is the difference of branding in a B2C and a B2B’s business? View Reddit by JoonDoe – View Source

The post Why Twitter Lists Are Still a Great Tool for B2B Marketers appeared first on Online Marketing Blog – TopRank®. Source link

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I have many tons, gigabytes rather, of digital content that is poorly organized (not for lack of trying). From graphics to documents and every source and final version that goes into it, I need a better system of organization. Having the opportunity to tag content with metadata and an easy search and retrieval portal is

Salesforce Marketing Cloud (SFMC) is a “simple-to-use” eMarketing Software that enables a consistent and smooth experience along each touchpoint of the customer with the help of integrated marketing tools such as Journey Builder, Email Studio, Mobile Studio, Advertising Studio, and Data Studio to name a few. It allows you to know the customers and personalize