Agile marketing for effective leadership, Shopify’s earnings: Friday’s daily brief
Plus a question about Ops, Infutor’s ID activation by boberdoo.com Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
How to Lead People Effectively on Agile Marketing Teams
Actionable advice on how to get the best out of your agile organization. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier
How to avoid over-specialization and the bottle-necks it creates. Please visit Marketing Land for the full article. Source link
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Why Predictability is More Important than Speed in Agile Marketing
For newer agile marketing teams, it’s not all about racing to the finish line. Please visit Marketing Land for the full article. Source link
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The Martech Show Episode #6: The Six Disciplines of Agile Marketing
For the fifth episode of The Martech Show, we talked about five major trends of marketing technology. For this sixth episode, we discussed the six disciplines of agile marketing. For the seventh episode, we’ll clearly need to cover seven swans-a-swimming, which would make a great viral TikTok video. Coincidence or martech numerology? You decide. Seriously
- Published in Marketing Strategies
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations. Please visit Marketing Land for the full article. Source link
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Getting the C-Suite to buy in on agile marketing
Look for way to highlight budget implications, effect on sales that agile workflows are driving. Please visit Marketing Land for the full article. Source link
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MarTech Live Replay: Why agile marketing is made for marketing technologists
A look at agile marketing from the ground up, including tips on adopting an agile strategy. Please visit Marketing Land for the full article. Source link
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Agile estimation techniques help marketers manage workload
Marketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable level. Please visit Marketing Land for the full article. Source link
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Visualizing Strategic and Tactical Progress in Agile Organizations
Agile marketing often begins with a single, mighty pilot team. It then grows to encompass more teams, a department, and, if we’re very lucky, maybe even an entire Agile organization. As the mindset takes hold, each group’s practices and success metrics evolve. Execution teams will likely focus on breaking down larger projects into their actionable pieces
- Published in Marketing Strategies