More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday
Will Snapchat and Pinterest benefit from advertiser frustrations? Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Inboxroad: How to Build a Strong Email Program in the Years Ahead
I recently spoke with Ferry van Hoolwerff for an interview on the Inboxroad blog. While we talked about a range of issues, much of the conversation revolved around how marketers should prepare for the years ahead in order to build stronger email marketing programs. Here are the questions Ferry asked me: How did you end
- Published in Email Marketing
5 trends in martech for the decade ahead
Chief Martec Scott Brinker’s keynote at MarTech took a look into the future. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
dotMonday: your dose of marketing advice for the week ahead
Hi everyone – it’s me again, with your weekly digestible roundup of all our top content from dotdigital…but this time we’re summarizing it on Monday, for you to digest it over your morning shot of coffee. I hope you all enjoyed your weekend – what did you get up to? Any top tips you can
- Published in Email Marketing
Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead
Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my
- Published in Marketing Strategies
LIVE AHEAD™: 5 Questions with Luca Adornato, Head of Marketing at Juventus
Football is the most popular spectator sport in the world. It’s a global phenomenon in which just a handful of teams excel. Juventus is one of them: with a history stretching back more than a century, and a spirit of confidence, determination, and uncompromising conviction, Juventus has earned the support of around 400 million fans
- Published in Brand Building
Q3 Wrap-Up: What’s Changed For B2B Marketers & What’s Ahead in 2020?
We’ve now reached the end of the third quarter of 2019, one filled with many significant B2B marketing changes and several surprising twists and turns that will combine to affect how the industry moves forward as we enter Q4 and push forward to 2020. Q3 saw numerous exciting shifts in new directions, and a few
- Published in Latest Trends
The Optimist’s Telescope: Thinking Ahead in a Reckless Age
HOW DO YOU get people to think ahead? In a time characterized by wide-ranging change, we need to think through the consequences of what we have wrought. We need to think ahead. It is reckless not to. Since we can’t predict the future it makes it hard for us to think about the future. It
- Published in Leadership
inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence
Location data is increasingly strategic, but lots of similar-sounding companies and CCPA suggest a shakeup is coming. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Email Deliverability Problems Ahead: 11 Red Flashing Warning Signs
Nothing can destroy your email marketing performance quite like email deliverability problems. Whether it’s the slow slip of inbox placement due to diminishing engagement or the sudden collapse due to a block or blacklisting, it’s always devastating and usually a shock. But, honestly, email deliverability problems are rarely a surprise if you know what to
- Published in Email Marketing