Want More Virtual Engagement? Get to Know Your Audience Better
Can you believe it’s 2021? After the year we just had, you’re probably breathing a sigh of relief like I am. But here’s the thing: The world is more virtual than ever. And being able to connect with people digitally has become incredibly important if you want your business to thrive. That’s why we’re throwing
- Published in Email Marketing
B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO
Social networks will experience a pandemic-driven boost in 2020—but not equally Greater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer Snapchat Shares New insights into Consumer Behavior and
- Published in Latest Trends
Understand Email Tagging: The First Step to Segmenting Your Audience
It’s no secret that sending personalized emails is the best way to make sure the right content gets delivered to the people who want it most. But to understand personalization, we first need to understand tags. But what are tags and how do you use them? Getting started with tags can seem a bit overwhelming
- Published in Email Marketing
The Complete Guide to Audience Research, Segmentation, and Targeting
How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers, a shocking 65% never or rarely conduct audience research. Source: https://media.coschedule.com/uploads/State-of-Marketing-Strategy-2018-1.pdf But why is audience research so important? The same
- Published in Marketing Strategies
Email Accessibility: Legal Issues & Audience Expansion
US and international laws require companies to make their email messages accessible by people with visual and other disabilities or else face significant legal fees and fines. However, rather than seeing this as purely a compliance issue, we see it as an opportunity to expand the reach and impact of your email marketing program. In
- Published in Email Marketing
What Audience Development Is (And 4 Steps to Build Your Clique)
Curious about audience development? Find out what it is and learn how you can build your own loyal and engaged brand community. Source link
- Published in Email Marketing
Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data
What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us refine our marketing strategy as we push towards 2021? For more than a year we’ve run weekly social media polls on our Twitter profile, and for several months now have simultaneously also placed
- Published in Latest Trends
6 Steps to Grow your Audience with Webinars and Email Marketing
Freedom Digital Marketing founder Laurie Conrod helps real estate agents and other entrepreneurs grow their businesses. She teaches entrepreneurs how to automate their lead generation using direct response marketing and social media marketing. She knew there had to be a better way to grow her small business efficiently and her client base than the time-consuming
- Published in Email Marketing
Audience Segmentation with Predictive Audiences | AI for All
We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial
- Published in Marketing Strategies
Here’s how to use the new Microsoft Ads Audience Network Planner
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends