How Can B2B Brands Benefit from Collaborating with Influencers? Let’s Get the Scoop from the Experts
Spokespeople. Brand advocates. Experts. Sponsors. Thought Leaders. Influencers. Call them what you will, but leveraging the voices, expertise, appeal, and reach of influential people has been a standard marketing and advertising practice for at least a century. In the B2C realm, that is. As TopRank Marketing CEO Lee Odden recently pointed out: “B2B brands are
Janusian thinking is a term coined by the psychiatrist Albert Rothenberg to denote the creative benefits that can emerge from considering opposites simultaneously. Janus was the Roman god of beginnings and transitions, usually depicted with two faces staring in opposite directions. Some of the world’s most creative thinkers, Rothenberg argues, developed their signature ideas in
Imagine you’re faced with the following scenario. You’re a doctor with three patients in varying degrees of distress, all requiring immediate attention. But as you’re the only medic available you have to decide in what order to treat them? How would you decide? The answer lies in the work of an eighteenth century orphan, who
Livestreaming brings a new dimension to video: It can create a connection with the viewer in real-time. That’s one reason brands are getting on board with this content trend. Check out how brands are using and monetizing livestreaming. Read the full article at MarketingProfs Source link
The growing movement to voice interface and search has been an evolving topic here on Branding Strategy Insider. This week, two tech giants, Microsoft and Amazon, announced a surprising (and refreshing) technology partnership wherein their proprietary assistants, Cortana and Alexa, will be accessible from each other. On the surface, this cooperation between rivals seems unusual.
Anti-TNFs have been running the table in inflammatory bowel disease, but that’s changing. And as it does, the market’s primed for a big expansion, one analyst says. Source link
Amit Shah, the design-thinker is no stranger to achieving success and dealing with the various nuances that go along with it. But he accepts that just like 40% of the people in this world, he is also directionally challenged. What was his life hack? Or was it just luck? Check out his talk about the
Leonardo Sakamoto is a gladiator in the fight against modern slave labour The International Labour Organization estimates 21 million people are modern slaves around the world generating US$150 billion a year in illicit profits. In this strong, hopeful talk, Sakamoto shares 21st century tools to combat a 21st century scourge that far from being a
People are inspired to innovate when they embrace a meaningful ideal. That is, a purpose to what they are trying to achieve. A purpose with which they can identify. A purpose that permeates the organization. A purpose that isn’t purely about profits, but is mostly about improving the well-being of customers, society and the planet.
As a Disability Services Counselor at the University of Wisconsin- Milwaukee, Jason has made the act of building bridges in the disability world his life’s work. He believes that the solutions to many disability related problems lie within each person in the form of self-accommodations. Much like art, those solutions require ingenuity, cultivation, and repetition