Have you ever sat in amazement watching a local flock of birds as they make quick and abrupt directional changes and the flock follows? When watching local bird flocks you can see right away that they are much different than migrating bird flocks, as the migrating birds fly in a straight line. It’s hard to

Let me make my position very clear…design absolutely matters. Whether it is aesthetic, functional, creative, process, innovative, intellectual, technical or applicational…design matters. While I have heard many a professional downplay the value of design, it has been my experience that most business people that espouse this opinion are commenting on something outside of their domain

We can’t all be entrepreneurs, there’s simply not enough problems that need to be solved and it takes a certain innate quality to venture out on your own. At some point though, we will all have to establish and manage our careers, and there’s no reason we can’t apply an entrepreneur’s mindset to this task.

Your association strives to bring great value to its members-news and information resources, community management, social networking, opinion research, fundraising, public relations, and so much more. But, if your association is like most, it is delivering its value via email and website at best. While businesses and government organizations are increasingly turning to the power

None of us will be around a few hundred years from now when they finally “coin” a headline for our times. But I would bet my soaring 401K that it will involve the word “Distraction” or more formally the “Age of Distraction.” Sure, sure… we’ve all read articles about texting while driving, our increasing lack

There are numerous small businesses, organizations and groups attempting to cultivate an online audience. Many of these business owners are using social networking sites, such as Facebook, LinkedIn and Twitter, to develop an online following. For now, setting up pages and business accounts on these sites is free and it’s relatively easy. If membership and

In this increasingly noisy world, where every day a new brand or product launches every second of a day, what would it take to make people remember you as a business or as a brand? A stunning, creative and memorable logo design with impeccable marketing tactics. Logo Designs is all known for such hefty job

The goal of any branding project is for the brand to become the leader in its category. The category leader could be defined in many ways (number one brand in terms of quality, customer service, warranty, distribution), but in most cases it is the best-selling brand. Managing the market leader motivates, inspires and rewards. Being

Once upon a time, customers used to be just some numbers that you added up to get your total sales. In those days, your customers had limited options about where to buy from and what they could buy. Fast forward that to day when consumers have so many product choices and can buy from literally

Do you remember the early cell phones? The first one was made available to the public in 1984 (the year I started my business). It weighed an unimaginable 1.75 pounds and earned the nickname “The Brick.” It cost $4,000 and had a battery life of only 30 minutes! But do you recall the brand of