Your corporate brand is the coherent outward expression or your company’s mission statement, business strategy and activities. Basically, in the public mind you are as you act and the most carefully created marketing strategy in the world will not be enough to overcome bad image if the public sees you acting irresponsibly or recklessly. Since

While the entire business world has fallen under the grasp of digitisation, an upright website can help them utilise the virtual web space effectively to score up their branding, gain more visitors, and establish credibility. In other words, a website can help them achieve what they couldn’t even after rigorous marketing offline. However, not every

Think of the most successful gospel recording artists you know and you’ll discover that they have all been well branded. Gospel artists like Kirk Franklin, Mary Mary, Yolanda Adams and Donnie McClurkin are at the pinnacle of their careers but along the way, and even now, they continue to promote a brand that resonates with

The cleaning business offers numerous opportunities for entrepreneurs to get started with their own profitable businesses. But while some players can quickly scale up to a considerable income from their business, others have trouble getting their business off the ground and struggle to make a living wage. Clearly there are factors that separate the ‘six

Do you ever think of selling your company one day? Even if you don’t believe you would ever sell your business, brand consistency, promise, experience and image are vital to the success of your company. I’ve heard it many times from small business owners that they can’t make a significant investment in branding because of

Networking and branding go hand in hand. A Champion Networker can utilize branding techniques to improve their image, gain clients and referrals and build relationships quickly. Companies and organizations have been using branding strategies for these similar purposes. These strategies have allowed them to dominate their competition and create business empires. Now, it is time

Undoubtedly, if you want to achieve success in your business, you should always treat your employees faithfully as you want them to care for your best patron. This is because employees are the company’s greatest assets, which no company wants to lose. Therefore, you should always take care of their needs and make them happy

Brands are like people, they have all the senses to communicate the value, equity and emotions that encompass their individual brand personality. Brands should not be taken as something mechanical, they contain power to stimulate and innovate people and their emotions. Every brand id known to its consumer through many sources of communications. Some recognized

I recently worked with an organisation that was concerned about the LinkedIn profiles of its staff. “All the profiles have been written professionally; we think they’re nice and polished,” the Marketing Manager said. “We even had professional photos taken. The problem is that recruiters are now approaching our team members because their profiles look so

Custom logo design is the most essential thing for the marketing and branding strategy of your company. It provides recognition to your business. Today developing a fine and decent logo at reasonable cost is very difficult. Even it is very difficult to choose from so many companies which are in the market for designing logos