The company’s latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video ad results. Please visit Marketing Land for the full article. Source link
The members of the 2015 Women’s World Cup championship team are launching a brand aimed at equality and inclusivity. Source link
Guest post from S. Chris Edmonds: Cornell University professor Dr. Tony Simons’ powerful article, “The High Cost of Lost Trust,” appeared in the Harvard Business Review in 2002. In that piece, he described his team’s efforts to examine a specific hypothesis (“Employee commitment drives customer service”) in the US operations of a major hotel chain.
Information overload and our ability to become commercial free has changed the old fashioned marketing funnel. Attention getting tactics will no longer sell your products and services. Your brand audience now controls what they want to see whether this be on a smart phone, tablet, computer or television. Old methods simply don’t work anymore —
Blogging is a part of our origin story here at TopRank Marketing. In fact, we just celebrated the TopRank Marketing Blog’s 15th birthday this past December. But despite our blogging longevity, we’re always refining and optimizing, too. That’s why I attended Chris Brogan’s session on creating a fast blogging framework at Social Media Marketing World
In 2007 The Washington Post carried an astonishing article describing what is now a classic yet valuable social experiment the newspaper had conducted. The Post had asked Joshua Bell to play in the Washington metro during the morning rush hour. As the newspaper describes it, “No one knew it, but the fiddler standing against a
In response to a rumor that he had died and the subsequent newspaper coverage, American humorist, novelist and social critic Mark Twain said, “The reports of my death have been greatly exaggerated.” The same could be said of the independent retailer. In the Age of Amazon, can the local neighborhood retailer really survive? The answer
Email list building is crucial for email marketing. A high-quality email list can be your most valuable business asset. In this article, you’ll find practical tips on how to build an email list. Bonus: We’ve recently run a webinar on “How to build an email list fast and on a tight budget”. If you want
Do you know all of the building blocks of a customer experience transformation strategy? I’ve mentioned the CX Perception Gap before, right? You might know it as Bain’s Delivery Gap, which states findings from their 2005 research: 80% of executives believe they deliver a superior experience, while only 8% of customers agree. Tags: Annette Franz
When we look back at the 2010’s, we’re going to remark that it was a decade largely driven by performance marketing. As an industry, we were obsessed with technology and automation. Endless options online allowed us to instrument and measure everything (though how many organizations actually took the time to draw conclusions from the data).