With the advent of the internet, more and more people are using search engines like Google to look for the products and services they need. Search engines have become an essential medium that influences the purchasing decision of the buyer. The chances of people finding your website through search engines are much better than landing
It’s a sad fact is that most companies don’t have a planned digital marketing strategy. They just go by the seat of their pants, doing a little here and a little there. But, if you develop a proper digital marketing strategy, you can avoid a lot of issues and create a more integrated marketing approach.
Strategy is the competitive moves and business approaches for growing the business, creating a market position, attracting and satisfying customers, competing successfully, conducting operation, and achieving target objectives. When creating strategy, you can utilize a number of different actions: Gain sales and market share via lower prices, more performance and features, better quality, or appealing
Survey: A sample survey was conducted among the young and old women of this beautiful textile city,Coimbatore.The enquiry revealed that there are problems in getting a regular blouse or a salwar kameez stitched! This is the real ‘burning problem’ of the customers in this tailoring industry. When this common problem is studied carefully and an
This is Article five of six in a series of lessons for small business marketers from Malcolm Gladwell’s Blink. Wow, what a great chapter for marketers Chapter Five in Blink is. This quote on p. 160 outlines the thoughts a great marketer (Louis Cheskin) had on packaging: “Cheskin was convinced that when people give an
It’s mid-December and time for Solopreneurs and all independently employed professionals to think about how much money we’ll hand over to the tax man this year. Tax planning is usually at top of mind as the year ends, but be advised that obsessing over taxes is not always useful. New York City CPA and small
Let us see some slogans or sets of words that brought great success to the Congress party in the political movement in India after independence. POWERFUL SLOGANS AND SOLUTIONS: “Jai Jawan! Jai Kishan!” played a great role in parliamentary election once, when the burning problem was national security and the need for more food production.
In part one; I covered the basic definition of the multilevel marketing industry. Also, I explained that the basic key to success in this business is to build relationships with people and provide them with valuable information. Your Down Line The down line is the group of people that you sign up into your business.
Product information management is designed to manage information centrally. The information is related to various products. The main focus of this task is to sell and market products through distribution channels. This management system has been implemented by different entities like websites, ERP system, print catalogs, and electronic data feeds. In the process, a central
The effectiveness of the multi-faceted ERP software package is unquestionable, but there is no fixed formula or a well defined methodology that will guide the organization to develop a business strategy to extract the maximum benefits from ERP. It is a tough situation for the business executives and the management in properly aligning the ERP