The coronavirus (COVID-19) pandemic has truly uprooted what many people around the world thought of as “normal.” For many small businesses, a crisis of this volume can be challenging, to say the least. Especially during the holiday season. While we’ve been proud to stand with small businesses and see them adapt to meet the challenges of
A few days ago, I interviewed Carla Johnson about her new book, RE:Think Innovation. One of the topics we covered is how to rethink the CMO’s role for today’s businesses. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to
Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time on. However, growing your small business in the digital
Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with one pressing question: what exactly is an experience maker? It didn’t take long before the
After conducting a search on your favorite search engine, the results appear before you, ordered and organized in a vertical column. Some of these businesses appear at the top of the page. Others appear ranked lower and are even relegated to page two and beyond. The difference between the businesses that first catch your eye
Today’s SaaS businesses must learn how to get ahead in an increasingly competitive market. There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the
With the effects of coronavirus on retail across the globe, more ecommerce brands are looking to make up lost revenue by expanding into new channels. And while many are flocking to giant marketplaces like Amazon or eBay, another often-overlooked channel is just as lucrative with a fraction of the competition: Walmart Marketplace (or simply Walmart.com).
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US retailers. Please visit Marketing Land for the full article. Source link