Blockchain in Emails: How will it Change Email Marketing for Good
What comes to your mind when you read “blockchain”? Bitcoin? Cryptocurrency? Hearing these terms a lot lately? Well, we are in the digital age, and innovative technologies are disrupting all walks of life. Blockchain is one such technology that is going to be inevitable in the near future. So, what is all the hype about
- Published in Email Marketing
Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting
Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers’ remarketing, analytics and attribution efforts. The post Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
Cascades: 6 Principles for Creating Transformational Change
THE NATURE OF POWER has shifted from top-down to the center of networks. Networks are key to understanding how to create transformational change. As Niall Ferguson observed in The Square and the Tower, “Often the biggest changes in history are the achievements of thinly documented, informally organized groups of people.” In Cascades: How to Create
- Published in Leadership
Change mindset, change the future
How to orchestrate true value from customer engagement and achieve brand launch success Source link
- Published in Healthcare & Pharmaceuticals
Quick Change
What bird feathers can teach us about adapting to the market Source link
- Published in Healthcare & Pharmaceuticals
When facing a reputation crisis, don’t just apologize continually, instead demonstrate a continual change
Kevin Hart recently did an interview where he was once again asked about his previous actions. Here’s a good summary of his reply: “I’m done with it,” Hart told host Michael Strahan. “It gets no more energy from me. … There’s no more conversation about it. I’m literally over that. I’m over the moment.
- Published in Reputation Management
The Critical Few: Working with Your Culture to Change It
CULTURE is hard to change. And we’re usually fighting against it. But what if we used the culture to change it? What if by focusing on a few critical elements we could work with our culture instead of against it? In the Global Culture Survey 2018 by The Katzenbach Center, a whopping 80% of respondents
- Published in Leadership
How having more than one woman vying for a job can change everything
Research shows when there were at least two women being considered for a job, the odds of one of them getting hired went way up. How that will play out in a presidential race that already has more women than ever is unclear. Source link
- Published in Leadership
How Marketers Can Change Agency Culture
In 2016 Avi Dan a NY based Agency search consultant wrote an article in Forbes titled Why Aren’t Women Starting Their Own Ad Agencies? The thrust of his discussion acknowledged the increase in women at the top of the big Madison Avenue agencies and celebrates the transformation: “This development is long overdue. For decades, Madison
- Published in Brand Building
How to Change a Career Not a Job
No surprise that in this economy more and more people are toying around with the idea of changing careers. For some, such a change represents an opportunity; for others, it may be a necessity because their industries are shifting, shrinking, or becoming extinct. The question my clients ask with more and more frequency is how
- Published in Brand Building