When facing a reputation crisis, don’t just apologize continually, instead demonstrate a continual change
Kevin Hart recently did an interview where he was once again asked about his previous actions. Here’s a good summary of his reply: “I’m done with it,” Hart told host Michael Strahan. “It gets no more energy from me. … There’s no more conversation about it. I’m literally over that. I’m over the moment.
- Published in Reputation Management
The Critical Few: Working with Your Culture to Change It
CULTURE is hard to change. And we’re usually fighting against it. But what if we used the culture to change it? What if by focusing on a few critical elements we could work with our culture instead of against it? In the Global Culture Survey 2018 by The Katzenbach Center, a whopping 80% of respondents
- Published in Leadership
How having more than one woman vying for a job can change everything
Research shows when there were at least two women being considered for a job, the odds of one of them getting hired went way up. How that will play out in a presidential race that already has more women than ever is unclear. Source link
- Published in Leadership
How Marketers Can Change Agency Culture
In 2016 Avi Dan a NY based Agency search consultant wrote an article in Forbes titled Why Aren’t Women Starting Their Own Ad Agencies? The thrust of his discussion acknowledged the increase in women at the top of the big Madison Avenue agencies and celebrates the transformation: “This development is long overdue. For decades, Madison
- Published in Brand Building
How to Change a Career Not a Job
No surprise that in this economy more and more people are toying around with the idea of changing careers. For some, such a change represents an opportunity; for others, it may be a necessity because their industries are shifting, shrinking, or becoming extinct. The question my clients ask with more and more frequency is how
- Published in Brand Building
Change Vision: Getting Employees on Board with Your Transformation Journey
I originally wrote today’s post for CallidusCloud. It appeared on their blog on March 28, 2018. Change is hard. But it’s even harder when you don’t have a clear sense of the outcome – and how you’ll achieve that outcome. Tags: Annette Franz (Gleneicki) change management customer experience Facebook Like Google Plus One Linkedin Share
- Published in Marketing Strategies
3 Ways PPC Will Change in 2019 and 3 Ways You Can Prepare For It
2019 is here, and if you’re still running the same old ad campaigns from a year or two ago, it’s time to turn off cruise control. As much as we would all love PPC tactics (and SEO for that matter) to stay the same, they don’t. Platforms change, provide new features and updates, and
- Published in Email Marketing
Embracing Change: 5 Questions With IBM SVP & CMO Michelle Peluso
Tech giant IBM has been in business for 107 years—an amazing accomplishment for any company, let alone one grounded in technology. Part of that success can be attributed to the company’s willingness to early on adapt technological innovations such as artificial intelligence, cloud computing and blockchain as well as its ongoing commitment to customer experience
- Published in Brand Building
When Networking In a Big Room Scares You… Change the Game
Recently, I informally asked 25 professionals at different stages of their careers to share their thoughts on networking. In every case, the word itself elicited a sigh, groan or eye roll, and a story about fears of being in a large room with a lot of strangers. Networking to build your personal brand is different.
- Published in Brand Building
Cultural Diversity, a New Gateway to Knowledge | Dalila Najib | TEDxChouaibDoukkaliU
Culture structures our identity and affects our behaviours and cultural diversity provides an understanding, makes us accept, and even to some extent, integrate and assimilate other cultures. Cultural diversity has become very important in today’s world. Culture is the instrument which we evaluate everything around us, appropriate or inappropriate, good or bad, but does it
- Published in Brand Building