In a sector where sales are king, many B2B businesses are making a key mistake by approaching the same ‘buyer’ from 10 or 20 years ago. The reality is that ‘digital native’ millennials are changing the nature of B2B purchasing. According to research by Merit, up to 73% of B2B buyers are now millennials. This
What is the first step you should take to begin to successfully rebrand? Why start here? These answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs.
Guest post from Warren Wright: If you’re hiring and leading a team of freshly-minted college graduates, you may be noticing some differences in their behavior and preferences compared to previous graduates. That’s because they’re from a new generation—we are calling them Second-Wave Millennials(Second-Wavers). The fact is, they still share many of the same traits as
Shamsuddin Jasani, managing director of digital agency Isobar India, explains how the rise of video and over-the-top (OTT) content is changing the way brands connect with consumers. Source link
Guest post from R. Kendall Lyman and Tony C. Daloisio: Several months ago, we took a taxi from our hotel to our client to teach a class about change. After a longer than normal ride, we realized the driver didn’t know where to go. Because we didn’t speak the same language as the driver, we
Recently, Dunkin’ Donuts announced that it was looking at dropping the ‘Donuts’ part of its name in selected stores in order to highlight there’s more to the brand than the products it’s synonymous with. Is that a smart move? The three most powerful elements of any brand name are identity, meaning and recognition. A great