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Driving Sustainability into Products' DNA | Sruthi Kannan | TEDxSusMafia

Saturday, 27 February 2021 by MarketingTunnel.com

To create a cleaner, fairer, safer and better Future, sustainability must become a key product design imperative. Sruthi Kannan lays out her big idea for how to make this happen. Sruthi Kannan heads Cisco LaunchPad in India, where she strives to drive meaningful outcomes for start-ups in their scale-up journey by providing access to a

  • Published in Brand Building
Tagged under: brand, brand building, brand building blocks, brand building process, brand building steps, brand building strategy, branding, Climate Change, Design..., English, Environment, Product design, Start-up, Sustainability, TEDxTalks

Momentum: How I Became A Climate Activist | Esther Bird | TEDxMacclesfield

Monday, 22 February 2021 by MarketingTunnel.com

It was curiosity which first prompted the 12 year old Esther Bird to start a petition and find out how many people could she persuade to support it. She happened to choose single-use plastics as the topic and it was this that triggered a sequence of events which was to change her life. Eighteen months

  • Published in Brand Building
Tagged under: Activism, brand, brand building, brand building blocks, brand building process, brand building steps, brand building strategy, branding, Cause, Change, Climate Change, English, Environment, Global Issues, leadership, life, Potential, Recycling, Sustainability, TEDxTalks

How to Avoid Food Waste Traps | Selina Juul | TEDxKEA

Saturday, 13 February 2021 by MarketingTunnel.com

Western and Eastern households alike throw out 20% of their groceries. That’s the equivalent of buying five bags of food, dropping one on the pavement, and not bothering to pick it up. We produce enough food waste to feed the entire billion-strong starving population of the world three times over. Selina Juul has a few

  • Published in Brand Building
Tagged under: Agriculture, brand, brand building, brand building blocks, brand building process, brand building steps, brand building strategy, branding, Change, Climate Change, Cooking, Denmark, English, Environment, Food, Global Issues, Shopping, Sustainability, TEDxTalks

Making Dumpster Diving More Accessible | Grant Cothran | TEDxGreenville

Friday, 29 January 2021 by MarketingTunnel.com

Practicing creative reuse is an accessible way to develop resourcefulness — a critical life skill. Every community needs a creative reuse center. Passion: “infrastructures of joy” — connecting others to happiness and meaning. #YeahThatGreenville, South Carolina with wife, dog, and small human called Sam. Social innovator, tinkerer, upcycler currently launching Clemson MBA capstone project into

  • Published in Brand Building
Tagged under: Arts education, brand, brand building, brand building blocks, brand building process, brand building steps, brand building strategy, branding, Climate Change, Design..., education, English, Environment, Recycling, TEDxTalks

Consumer Culture: The Day Your Baby's Wardrobe Became Better Than Yours | Vigga Svensson | TEDxKEA

Friday, 30 October 2020 by MarketingTunnel.com

The way we consume clothes and many other products today creates too many casualties and too few winners. Nonetheless, we have embraced the buy-and-throw-away society for years, as sustainable consumption was perceived by many as inconvenient and expensive. However, critical consumers and daring entrepreneurs have paved the way for a new consumption model, Sustainability 2.0:

  • Published in Brand Building
Tagged under: brand, brand building, brand building blocks, brand building process, brand building steps, brand building strategy, branding, Change, Climate Change, Denmark, Developing World, English, Entrepreneurship, Fashion, Global Issues, Pollution, Recycling, Shopping, Sustainability, TEDxTalks

An Idea for Cooling the Planet that Just Might Work | Taylor Milsal | TEDxBeaconStreetSalon

Monday, 10 August 2020 by MarketingTunnel.com

Scientists proposed an idea for cooling the planet in the 1960’s – mimicking volcanos by flying sulphuric acid particles into the stratosphere to reflect back some of the sun’s rays. Although it might work, understandably, lack of public acceptance has prevented further study. A refresh of the idea, using technically-advanced organic and biodegradable particles may

  • Published in Brand Building
Tagged under: brand, brand building, brand building blocks, brand building process, brand building steps, brand building strategy, branding, Climate Change, English, Environment, Global Issues, Innovation, Solar energy, TEDxTalks

The 3 most unlikely mentors for humanizing business | Christophe Fauconnier | TEDxGhent

Monday, 06 April 2020 by MarketingTunnel.com

How can you turn your venture into a meaningful brand to reach scale? How do magicians, activists and game designers teach us strategies to unlock the greater potential of business? Christophe Fauconnier, CEO of Innate Motion (www.in8motion.com) gives insight into the ways marketers, entrepreneurs and brand builders can learn from these most unlikely mentors to

  • Published in Brand Building
Tagged under: Activism, Advertising, Africa, Belgium, brand, brand building, brand building blocks, brand building process, brand building steps, brand building strategy, branding, business, Climate Change, Democracy, English, Magic, Marketing, Peace, TEDxTalks, transportation, Volunteering

How amphibious housing can save communities in flood zones | Elizabeth English | TEDxManhattanBeach

Sunday, 01 March 2020 by MarketingTunnel.com

Architect and engineer Dr. Elizabeth English shows how amphibious designs can allow communities to maintain their vibrancy, even in flood zones. Dr. Elizabeth C. English is a pioneer in the emerging field of amphibious architecture. Her current research focuses on developing amphibious foundation systems as a flood risk reduction and climate change adaptation strategy. Her

  • Published in Brand Building
Tagged under: Architecture, brand, brand building, brand building blocks, brand building process, brand building steps, brand building strategy, branding, Climate Change, Developing World, Disaster relief, English, Environment, Global Issues, Invention, TEDxTalks

How to unlock the power of Communities | Laure Claire Reillier | TEDxCoventry

Tuesday, 17 December 2019 by MarketingTunnel.com

Most people – in and outside business – first think about their tribe. That’s understandable because that’s what evolution has taught us to do. As we spend a big part of our time at work, our tribes have got bigger, but our thinking is still very much linear. This is a cause of the fact

  • Published in Brand Building
Tagged under: Activism, AI, Benefit, brand, brand building, brand building blocks, brand building process, brand building steps, brand building strategy, branding, Change, Climate Change, Communication, Community, Cooperation, Cyber, Development, Digital, Energy, English, Environment, Evolution, Future, Global Issues, Globalization, Green, Human origins, Industrial design, Innovation, Interface design, Internet, Life Development, Mobility, Pollution, Product design, Progress..., Reform, Sharing, Social Change, Sustainability, Technology, TEDxTalks, transportation, Travel

Does the World Really Need More Art? | Benjamin Von Wong | TEDxBeaconStreetSalon

Friday, 27 September 2019 by MarketingTunnel.com

Art can be used in powerful ways to create change. A photo shoot for a widespread cell phone commercial might not be meaningful, but one that makes a statement about global warming can encourage people to make a difference. The world might not need more and more art, but it definitely needs something with depth

  • Published in Brand Building
Tagged under: Art, brand, brand building, brand building blocks, brand building process, brand building steps, brand building strategy, branding, Climate Change, English, Photography, Technology, TEDxTalks

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