What is reputational risk By definition, reputational risk refers to the potential for negative publicity, public perception or uncontrollable events to have an adverse impact on a company’s reputation thereby affecting its revenue. Reputational risk is like an earthquake. It strikes without warning, shifts your corporate landscape, swallows revenue, sparks fear and causes chaos. Unfortunately,
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Spotify acquires two podcast companies, 5G’s impact on marketing, more appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link
Google and Facebook ended forced arbitration for sexual harassment claims. Why more companies could follow.
One lawyer called it a ‘minimal gesture’ for a company to show it is committed to preventing sexual harassment Source link
If you expect your employees to do what they can to build your brand, then you better make sure they’re equipped with the knowledge, skills, and resources to do so. This makes sense, but according to my employee brand engagement assessment research, most business leaders approach employee brand engagement with little more wishful thinking.
Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth. Read the full article at MarketingProfs Source link
Missing from the top five for the first time since 2010 were any Silicon Valley heavyweights like Facebook or Google. Source link
We’re delighted to be recognized by the London Stock Exchange for the second year running as one of the fastest-growing and most dynamic SMEs in the UK. Over the course of the last year we’ve pushed ourselves to make sure we continue to give our customers with the tools they need to be the best
In their most recent Retail E-commerce Sales Report, the U.S. Department of Commerce reported that e-commerce accounted for 8.1% of total retail sales. As e-commerce continues to grow, so does the need for individuals and businesses to take control of their presence online. The importance of maintaining your digital reputation and building positive relationships with
In my new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, I explain that brand-culture fusion — the full integration and alignment of external brand identity and internal organizational culture — explains the success of the world’s greatest companies including the ones we’ve admired for years such as Southwest Airlines and
A critical makeover for pharmaceutical companies: Overcoming industry obstacles with a cross-functional strategy
It is time for pharmaceutical companies to restructure their operating models. They should build the organization around what we call critical teams – the critical team would be independent but cross-functional. This report offers a detailed framework for implementing a successful critical team strategy. Source link