How to Perform a Social Media Competitive Analysis
A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your rivals are creating and which of their posts are receiving the most engagement. Read the full article at MarketingProfs Source link
- Published in Latest Trends
How Your Late Employees Improve Your Competitive Advantage
Guest post from Grace Pacie: We’ve all heard the story that lateness costs the country billions in lost productivity – it’s claimed that lateness costs American businesses more than $3 billion dollars a year, but can that figure be trusted? Are late people a liability or an asset in the business world? Punctuality issues are very
- Published in Leadership
When community becomes competitive advantage
When you look Salesforce’s near-2 million strong ‘Trailblazers’ community, or Fitbit’s community of over 25 million members, there’s no denying that online communities are generating tangible value for businesses. But it’s the intangible value that makes these environments sticky. Read more The post When community becomes competitive advantage appeared first on brandchannel:. Source link
- Published in Brand Building
Email Marketing Trends for 2020: Competitive Differentiators
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing
- Published in Email Marketing
What You Can Learn from Competitive Research to Improve B2B Content Marketing Performance
Pablo Picasso famously said: “Good artists borrow; great artists steal.” Except that he probably didn’t come up with that zinger on his own. It’s been attributed to everyone from Mark Twain to TS Eliot. Which proves the point: For memorable content, steal what you can and make it your own. Your content is competing for
- Published in Latest Trends
Empathy-Driven Leadership: How to Be Compassionately Competitive in a For-Profit World
EMPATHY? Isn’t that for directors of nonprofits and starry-eyed Millennial entrepreneurs with idealistic dreams? What good is empathy in an uber-competitive, saturated marketplace where leaders need to capitalize on every opportunity to stand out? The Empathy Edge definitively answers these questions showing how for-profit leaders can use empathy to gain the upper hand. Contrary to
- Published in Leadership