What are your website security plans for this year? If you’re an optimist, and have been lucky so far, your strategy might be to continue hoping hackers don’t notice you because you’re a small target, compared to the massive corporate data breaches that make the news. But that’s a bad strategy, because numbers don’t lie.
Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing. Read the full article at MarketingProfs Source link
No Wi-Fi? No water? What’s your problem? We are more connected, informed and aware than we have ever been. Yet, with all this access we continue to lose sight of the bigger picture –real world problems, like access to safe water. We have become distracted, over-scheduled and seduced by technology. In this energetic and thought-provoking
Want your marketing emails to break through all the noise on Black Friday and Cyber Monday? Then consider sending them a day early or a day late. Read the full article at MarketingProfs Source link
When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a special before, and we did
November is here! It’s that time of the year, again! Black Friday – Cyber Monday is considered to be the busiest retail weekend of the year. For businesses and marketers, this is a great opportunity to draw maximum conversions out of their marketing activities. Studies show that the total online sales for Thanksgiving through Cyber
Samantha Barry serves as CNN’s Head of Social Media & Senior Director of Social News, managing all of the company’s global social media teams. Her teams span publishing, news-gathering, digital and TV and are responsible for the largest social accounts of any news brand in the world. Samantha talks to us about her journey, the