At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. The post There are 6 challenges every data-driven marketer faces. Here’s how to manage them. appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link
Digital Marketing News: Influencer & Data-Driven Marketing Stats, B2B Social Usage, & Twitter’s New Video Analytics
The post Digital Marketing News: Influencer & Data-Driven Marketing Stats, B2B Social Usage, & Twitter’s New Video Analytics appeared first on Online Marketing Blog – TopRank®. Source link
My first encounter with marketing data malpractice came at a young age. I wasn’t old enough to understand what was going on at the time, but my dad loves to tell the story. As I’ve gotten older, the humor and timeless relevance of this anecdote have struck me more and more. It was the mid-90s.
However, given the sheer quantity of data brands are leveraging, automation programs are becoming necessary to win the email marketing game. Consumers’ expectations are rising, and highly personalised, 1:1 communications are becoming the norm among brands who wish to establish and maintain a good relationship with their customers. Fret not, however! Automation doesn’t have to