Learn Digital Marketing and Make the Most of Your Free Trial
If you’re looking for effective ways to gain professional marketing skills, this article is for you. You’ll learn how to run professional online marketing campaigns, and you’ll do it for free in 30 days using our platform. Source link
- Published in Email Marketing
B2B Marketing News: Demand Gen Adapts, B2B Buyers Taking Longer, Microsoft Digital Marketing Center Beta
The Gartner Hype Cycle for Artificial Intelligence, 2020 – Chatbots are projected to see over a 100% increase in their adoption rates in the next two to five years and are the leading AI use cases in enterprises today. Forbes Bing is now Microsoft Bing as the search engine gets a rebrand – Microsoft doesn’t
- Published in Latest Trends
Marketing to Humans: 5 Ways to Be More Personal in Your Digital Marketing
Worried that you might be missing the opportunities to make your brand human? Read this post to learn five ways how brands can be more personal in how they market and communicate with their audience. Source link
- Published in Email Marketing
What Digital Asset Management is and why marketers should care
How enterprises are using DAMs in 2020 and why COVID is increasing adoption. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
B2B Marketing News: Digital Ad Spend Grows, LinkedIn’s New Lead Gen & Ad Tools, What Drives Customer Loyalty, & The Success Of Mobile Streaming
75% of people unlikely to use branded hashtags, survey finds A quarter of consumers have engaged with customer reviews over the past 30 days, while 26 percent said they are likely to review a business on a third-party website — two of several finding of interest to digital marketers in recent survey data examining the
- Published in Latest Trends
Why Digital Transformation is crucial for marketing and sales alignment
Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization, and no leadership should be looking to make these changes and shift internal processes
- Published in Marketing Strategies
How to Define Digital Marketing KPIs That Align with Your Business Goals
How do you really truly determine whether or not your business is a success? Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working. In order to do so you generally track
- Published in Marketing Strategies
Digital Church is Here to Stay: From Social Media to Social Ministry
THE RESPONSE to Covid-19 has had a profound effect on what it means to be a church. It has raised a lot of questions. Is a church still a church if it is an online church? Sure, people have been watching online for years, but what about a face-to-face community? Does online attendance lead to
- Published in Leadership
The death of cookies and the threat to digital marketing
The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
The B2B Marketer’s Guide to Mastering Digital Attribution
Accountability is something that is incredibly important in order for the departments within a company to work well together. Unfortunately, in a corporate environment, in this age of “consensus,” it is not easy to assign or accept. The lack of rightful accountability is often quite prevalent in marketing and sales. Since most B2B organizations use
- Published in Marketing Strategies