Digital Ads Don’t Work And Everyone Knows It
Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Venture capital investment in ad tech is declining by an
- Published in Marketing Strategies
What Artificial Intelligence Means For Culture | Colum Elliott-Kelly | TEDxUAL
By exploring how technology is changing how we receive, process and contribute information, and therefore how we interact with culture, Colum discuss how we are in the process of re-writing our cultural paradigm. Is Artificial Intelligence an educational game-changer, or should we fear it? Colum Elliott-Kelly is Head of Education at Blippar, the world’s leading
- Published in Brand Building
Digital Marketing Institute | DMI TeamTalk | Put A Little Love Into Your Social Media Strategy
DMI is introducing its first live DMI Teamtalk, just in time for Valentines Day 💕 This live event, hosted by our LOVEly tutor Sean Kenny focused on recharging your Social Media Strategy for 2021. If you’re looking to sign up for a Membership trial, check out the link below: https://bit.ly/2NaIoDQ About the Digital Marketing Institute
- Published in Latest Trends
B2B Marketing News: CMOs & Influencer Marketing See Pandemic Shifts, Virtual B2B Events Here To Stay, & New Social State of Digital Study
Most CMOs expect role to change as a result of Covid-19, finds LinkedIn Nearly 75 percent of chief marketing officers believe their role as CMO will change due to the pandemic, to include more branding and greater internal communications, according to recently-released survey data of interest to digital marketers. The Drum 6 Ways COVID-19 has
- Published in Latest Trends
How Special Olympics is supporting digital health and strength
The nonprofit leverages Brightspot, Falcon and EveryAction to support programs for athletes, donors and volunteers. Please visit Marketing Land for the full article. Source link
- Published in Latest Trends
4 Steps to Sell Digital Products & Make Money Online Fast
“To make money, you have to spend money.” It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace this quote all the way back to Titus Maccius Plautus, who lived around the year 200 B.C. Well, here we are, more than 2000 years later,
- Published in Email Marketing
Digital Marketing for Manufacturers: 5 Must-Haves for Getting Started
Manufacturing entrepreneurs usually start a business with their connections, creative ideas, niche skill sets, and strong work ethic. But when it comes to growing their customer base, they’re not always sure where to start. The key to success? Digital marketing. Digital marketing for manufacturers is the modern solution to finding new clients and growing a
- Published in Email Marketing
How Content Marketing Can Help You Earn Digital PR
Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. The good news is that anyone can get started with digital
- Published in Marketing Strategies
Shifting Gears when Murphy strikes | Mr. Raunaq Kakkar | TEDxYouth@HGS
Raunaq Kakkar, is a law graduate, after the numerous internships done, during law school both at the corporate and litigation side, he realized his true calling that of an entrepreneur and started a venture to help law students understand their law subjects better- through a digital law platform, Lawpreneurz, which aims to democratize the law
- Published in Brand Building
2021 – 5 New Year’s resolutions for every digital marketer
As a business development representative for dotdigital in APAC, I speak with digital marketers daily. Often, these digital marketers express their struggles on how to better engage their customers and boost their conversion rates. I have put together this blog, ‘5 New Year’s resolutions,’ taking inspiration from some of our customer success stories. I hope
- Published in Email Marketing