Digital Playgrounds That Are Changing The World. | Siddarth Shetty | TEDxYouth@OIS
No society can meet its aspirational roles especially in democracies without a much stronger understanding and adaptation to its dependence on digital data, software, hardware, and their political and economic structures — Siddharth speaks about the new opportunities that come with these digital dependencies. Siddharth Shetty works on India Stack, it’s a set of open APIs
- Published in Brand Building
6 Centimetres of Separation | Christopher Hogg | TEDxUAL
“Do you know how long information remains alive within your social media timeline? Have a guess? It is about 18 minutes. If Facebook deem your post the kind of thing that people like sharing, then it will try and stretch that experience and share that information to more people. You see Facebook wants Facebook to
- Published in Brand Building
How Connected-EVs are transforming car ownership | Rahul Sonnad | TEDxManhattanBeach
While there hasn’t been a significant change to the automobile industry in 100 years, there is about to be a major revolution, says Rahul Sonnad. In his informative talk, Rahul shares how existing technology will be used to create a new automobile ownership paradigm, blurring the lines between ownership, rental, and lease, and a decentralized
- Published in Brand Building
B2B Marketing News: B2B Digital Ad Spend Soars, Digital Engagement Changes, LinkedIn Scraps Stories, Google Pays Apple $15Bn
Marketers’ Use of Digital Engagement Tactics A new report from Salesforce shows that 9 in 10 marketing leaders believe that their digital engagement strategy has completely (48%) or somewhat (42%) changed since before the pandemic. Which tactics are they using? Social media (91%), digital ads (91%), digital content (88%), website and apps (86%), email (76%)
- Published in Latest Trends
How to Monetize Big Data | Mathias Lundø Nielsen | TEDxKEA
The exponential growth and availability of data has come to play a pivotal role in the manner in which individuals, companies and society at large operate. Big data has become a buzzword, and while businesses scramble to utilize the constant flow of information, a succesful formula for monetizing big data is yet to be found.
- Published in Brand Building
Are Advertisements Relevant to you? | Rohan Chincholi | TEDxFCRIT
Digital media advertisement can always be seen popping up on the screen anytime you open your web browser. But do those advertisements mean anything to you and do the companies actually profit from such persistent advertisements? Answering these questions is Rohan Chincholi. ROHAN CHINCHOLI:- He is one of the Indian Legends of Digital Media Profession.
- Published in Brand Building
B2B Marketing News: New B2B Intent Data Research, More Marketers Changing Digital Strategy, & LinkedIn’s New Video Meetings & Profile Ratings
Almost Half of B2B Orgs Say It’s Become More Difficult to Close Deals Finalizing B2B deals has become more difficult since the pandemic began, with some 46 percent of B2B organizations citing buying decisions being placed on hold as the primary cause, while 43 percent said that their organization viewed buyer re-prioritization as the top
- Published in Latest Trends
B2B Marketing News: B2B Digital Ad Spend Jumps, Zoom Buys Five9, B2B CMO Trends, Influencer Marketing Spending Up 33%, & Brands Join Discord
B2B US Digital Ad Spend Forecast for 2021-2023 Digital advertising spending in the U.S. is expected to nearly triple from 2018 levels, to some $14.57 billion by 2023, with $5.09 billion expected to be spend on display adverting in 2021 — a 32.6 percent increase from 2020, according to newly-released forecast data. MarketingProfs Zoom Initiates
- Published in Latest Trends
Destination Digital | Brian Waterfield | TEDxCoventry
Event: TEDx Coventry 2020 Date: 29/02/2020 Venue: B2 @ Belgrade Theatre, Coventry Speaker: Brian Waterfield Talk Title: Destination Digital Website: https://www.tedxcoventry.com/ The digital train is accelerating towards our futures. Do we have a seat on this journey? As a city can we say we have a plan? Technology can enhance lives and inspire creativity. We
- Published in Brand Building
Digital Diamonds: 5 Multifaceted Tactics To Boost Your B2B Marketing Clarity & Commitment This Summer
How is successful B2B marketing like a master jeweler working with diamonds of the digital marketing variety? Diamonds are forever, as the 1971 James Bond film and its title song made famous, and with the archival global power of the web, your B2B marketing efforts are also likely to endure — so why not strive
- Published in Latest Trends